Brand Tone

helpful, direct, accessible, functional, service-oriented, approachable, community-focused, practical

Brand Values

• •Accessibility
• •Convenience
• •Service
• •Functionality

Best Practices

• •Maintain a Bilingual Voice: Always provide copy in both Spanish and English to cater to the target audience in Puerto Rico. Ensure a human, not an automated, translation for a natural feel.
• •Lead with Convenience: Emphasize the unique selling proposition of 'entrega y encuentro en punto medio' in promotional materials. This is a key differentiator and a major value for local customers.
• •Be Direct and Clear: Avoid overly poetic or abstract language. The brand's strength is its directness. Copy should be easy to understand, with clear calls to action, such as 'Call to coordinate' or 'Shop the collection.'
• •Highlight Accessibility: Continuously reinforce the value of offering affordable prices. Use phrases like 'accessible prices,' 'great value,' and 'smart choice for your home' to align with this core principle.
• •Incorporate a Personal Touch: Given the direct phone line and local focus, the copy should feel like it's coming from a person, not a corporation. Using 'We' or the owner's voice ('Realizo entrega...') makes the brand more relatable and trustworthy.

Social Perception

neutral and largely invisible; perceived as a local, no-frills online furniture store, a small and accessible business rather than a large, established brand.

Copy Examples

• •Transforma tu espacio sin complicarte. Muebles modernos con entrega fácil en todo Puerto Rico. ¡Coordina la tuya hoy!
• •Your perfect corner for work or study. Our Contempo Desk combines minimalist design with the space you need for your productivity. Made from high-density wood fiber, it's built to last. Call us to confirm delivery to your area!
• •New Arrivals + Our Promise: Great Prices Always.
• •Looking for that perfect TV stand? We make it simple. We deliver directly to a meeting point near you anywhere in PR. Check out our new models online! #MueblesPR #DecorLocal #LoveDecorPR
• •Hi! It's lovedecorpr. Our new collection of bookcases just arrived. Organize your home with style. See them here: [link]. Questions? Call us at 787-647-4117.