Brand Tone

Expert & Professional, Caring & Passionate, Results-Oriented & Efficacious, Clean & Conscious

Brand Values

• •Efficacy & Results
• •Purity & Safety (Clean Beauty)
• •Expertise & Professionalism
• •Customer-Centricity & Personalized Care
• •Integrity & Transparency

Best Practices

• •Emphasize Expertise with Accessible Language: Reference Kerstin Stöcklein's experience and the science behind the products (like Phosphatidylcholin), but explain benefits clearly without overwhelming jargon.
• •Lead with "Clean" and "Effective": Consistently highlight the commitment to pure ingredients, the absence of harmful additives, and the visible results customers can expect.
• •Words like "love," "care," "passion," and "heart" can be used authentically, reflecting the founder's story.
• •Talk about how the products work on a deeper level to provide tangible, lasting benefits.
• •Mirror the personal service aspect of the brand.

Social Perception

A highly personalized and professional experience with Kerstin Stöcklein, noting her expertise, the pleasant atmosphere of her studio, and the effectiveness of the treatments and products. Fast delivery and good packaging for products.

Copy Examples

• •Discover the power of clean, effective ingredients.
• •No fillers, no fluff—just pure, potent care.
• •Experience the anti-aging results you've been searching for, crafted with care.
• •Experience our 100% clean beauty philosophy and see the intensive, positive impact on your complexion.
• •This isn't just skincare; it's a commitment to your skin's health and radiance, using only the best, most effective clean ingredients.