Brand Tone

Playful & Fun, Friendly & Approachable, Enthusiastic & Positive, Simple & Direct

Brand Values

• •Simplicity
• •Health & Wellness (as a "better-for-you" option)
• •Joy & Fun
• •Family-Oriented
• •Quality & Taste

Best Practices

• •Embrace the "Corny": Don't shy away from playful puns and lighthearted humor. This is a distinctive part of the LOVE CORN voice.
• •Keep it Positive and Upbeat: Use enthusiastic and joyful language. Focus on the "feel good" aspect of the snack.
• •Stay Simple and Clear: When talking about ingredients or benefits, use straightforward, easy-to-understand language. Avoid overly technical jargon.
• •Be Engaging and Conversational: Ask questions, encourage interaction, and make the audience feel like part of a fun community.
• •Highlight Versatility and Inclusivity: Showcase how LOVE CORN fits into various lifestyles and dietary needs (family-friendly, vegan, gluten-free, on-the-go, party snack).

Social Perception

Positive, Healthier Choice, Kid-Friendly & Versatile, Growing & Popular, Good Value

Copy Examples

• •Warning: May lead to spontaneous smiles and uncontrollable crunching. 😉 #LoveCorn #SimplyDelicious
• •Fuel your fun, the simple way! LOVE CORN: deliciously crunchy, seriously satisfying. ✨ #FeelGoodSnack #Vegan
• •Tired of boring snacks? Get a little corny! Packed with flavor, made with love. ❤️🌽 #PerfectCrunch #SnackTime
• •Lunchbox hero. Road trip buddy. Salad's best friend. LOVE CORN is ready for any adventure! #SnackHappy #GlutenFree
• •Life's complicated, your snack doesn't have to be. Just simple ingredients and big, bold crunch. That's the LOVE CORN promise! #LoveTheSimpleThings #GetCrunching