Brand Tone

enthusiastic, accessible, and sales-driven

Brand Values

• •Trendiness
• •Affordability
• •Variety
• •Customer Convenience

Best Practices

• •Use an Enthusiastic and Positive Vocabulary: Incorporate words like "love," "new," "latest," "must-have," and "favorite" to maintain an excited and appealing tone.
• •Keep it Simple and Direct: Avoid overly complex or technical language. The copy should be easy to read and understand for a broad audience.
• •Incorporate Clear Calls-to-Action: Every piece of copy should guide the customer on what to do next, whether it's "Shop Now," "Discover More," or "Sign Up."
• •Highlight Value and Immediacy: Emphasize affordability through sales and promotions, and create a sense of urgency with phrases like "limited time," "don't miss out," and "weekly drops."
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visual branding. Use bright, clean, and stylish imagery that aligns with the trendy and accessible vibe of the text.

Social Perception

The brand aims to be perceived as a go-to online destination for young women who want to stay fashionable without a large financial commitment. They project an image of being a reliable source for the latest styles.

Copy Examples

• •✨ NEW IN! ✨ Your weekend outfit just dropped. This floral print dress is everything you need for a stylish getaway. Lightweight, chic, and oh-so-dreamy. Tap the link in bio to make it yours! #lovebyfashion #newarrival #floraldress #summerstyle #ootd
• •☀️ Summer Sale is ON! ☀️ Get up to 50% off on your favorite styles. From cute tops to must-have accessories, we’ve got you covered. Don’t wait, these deals won’t last forever! Shop now: [Link to website]
• •Weekly Wardrobe Refresh. Discover the latest trends and styles that just landed. Your new favorite outfit is just a click away.
• •🎉 Surprise! A Special Treat Just For You...
• •Fall in love with our new satin slip skirt. Silky smooth and effortlessly elegant, it's the perfect piece to dress up or down. Pair it with a chunky knit for a cozy look or a cami top for a night out. Versatile, trendy, and an absolute wardrobe essential.