Tono de Marca

Caring and Nurturing, Reassuring and Supportive, Friendly and Approachable, Practical and Solution-Oriented

Valores de Marca

• •Family Well-being
• •Comfort and Security
• •Practical Solutions
• •Quality and Safety
• •Giving Back
• •Heartfelt Support

Mejores Prácticas

• •Embrace Empathy: Always write from a place of understanding the challenges and joys of parenthood. Use language that shows you get it, like "tired of tip-toeing" or "we've been there."
• •Prioritize "Benefit to Parent AND Baby": While the product is for the baby, the ultimate benefit is often for the parent (more sleep, less stress). Frame copy to address both. For instance, "More sleep for baby means more peace for you."
• •Use Warm, Gentle, and Reassuring Language: Words like "soothe," "comfort," "gentle," "peaceful," "cuddle," "heartfelt," and "secure" reinforce the caring nature of the brand. Avoid overly technical jargon.
• •Incorporate the Founder's Story (Subtly): Referencing that the products were born from real-life parenting struggles ("designed by parents, for parents") adds authenticity and relatability.
• •Maintain a Positive and Hopeful Outlook: Focus on the solutions and positive outcomes the product provides. Even when acknowledging a problem (like sleep deprivation), quickly pivot to the hopeful solution offered by Love By Emi.

Percepción Social

Positive for Product Efficacy, Trusted by Parents, Appreciation for Design and Safety, Some Concerns, Seen as a Caring Company

Ejemplos de Copy

• •Headline: Sleepless Nights? Meet Your Baby's New Best Friend for Dreamy Slumbers. Body: Tired of tip-toeing out of the nursery? Our Lovey sleep soothers gently lull your little one to sleep with calming white noise and sweet lullabies, wrapped in the softest, huggable friend. More sleep for baby means more peace for you. Discover the Love By Emi difference.
• •Social Media Post: "My daughter fell asleep in 10 minutes!! My life has changed." - Sarah, QLD. We hear you, Sarah! Our mission is to bring more peaceful nights to families everywhere. Our cuddly soothers are designed by parents, for parents, because we’ve been there. Share your #LoveByEmi moments!
• •Product Description Snippet: More than just a toy, it's a bundle of comfort. Crafted with love and care, our breathable otter (or chosen animal) features gentle sounds to mimic a familiar, secure environment, helping your baby feel safe and settle quicker. Because every family deserves to thrive.
• •Email Subject: A Little More Sleep is a Gift for the Whole Family. Body: Remember what uninterrupted sleep feels like? At Love By Emi, we're passionate about helping your family find those precious moments of rest again. Our sleep soothers are designed with your little one's comfort and your peace of mind at heart. Created from our family's journey to yours.
• •Ad Copy for New Parents: Welcome to Parenthood! We know it's magical, and a little exhausting. Let Love By Emi help with the 'exhausting' part. Our award-winning sleep soothers provide a comforting routine, helping your baby (and you!) get the restorative sleep you both need. Safe, soft, and designed to soothe.