Brand Tone

Warm & Empathetic, Celebratory & Joyful, Elegant & Luxurious, Personal & Family-Oriented, Helpful & Informative

Brand Values

• •Family
• •Love & Perseverance
• •Quality & Attention to Detail
• •Celebration of Life & Parenthood
• •Sustainability & Eco-Friendliness
• •Empathy & Support
• •Accountability

Best Practices

• •Anchor in the Origin Story: Always remember and subtly weave in the "why" behind Love & Tiers – the personal journey of love, perseverance, and the desire to celebrate family. This adds authenticity and warmth.
• •Prioritize "Celebration" and "Joy": Ensure that the language consistently reflects the happiness and significance of welcoming a new baby and the milestones of parenthood. Use uplifting and positive vocabulary.
• •Maintain an Elegant Vocabulary with a Personal Touch: While showcasing luxury and quality, avoid overly stiff or corporate language. Balance elegance ("exquisite," "luxurious," "cherished") with warm, relatable phrasing ("little ones," "heartfelt," "joyful journey").
• •Emphasize Empathy and Understanding: Communicate in a way that shows you understand the emotions and needs of new parents and gift-givers. Phrases like "we know," "we understand," "celebrating with you" can be effective.
• •Show, Don't Just Tell, Quality and Care: Beyond stating "high quality," describe the soft materials, the thoughtful curation, the attention to detail in a way that allows the customer to feel the care put into each product and the brand itself.

Social Perception

Positive & Award-Winning, Trusted, Purveyor of Thoughtful & High-Quality Gifts, Relatable (for parents/expectant parents)

Copy Examples

• •Instagram Post (New Hamper Launch): "Welcome the newest arrival with a touch of handmade love. ✨ Our 'Sweet Beginnings' hamper is overflowing with carefully chosen, exquisitely soft essentials to wrap their little world in comfort and joy. Because every baby deserves the most beautiful start. #LoveAndTiers #NewBabyGift #LuxuryBabyHamper #CherishTheMoment #HandmadeWithLove"
• •Facebook Ad (Targeting Baby Shower Planners): "Planning a baby shower for someone special? Let Love & Tiers help you create a truly unforgettable gift. From our signature nappy cakes to elegant clothing bouquets, each creation is a celebration of new life, crafted with the care and joy we know these moments deserve. Explore our award-winning collections. #BabyShowerIdeas #LoveAndTiersGifts #CelebrateParenthood #ElegantBabyGifts #FamilyRun"
• •Website Product Description (Personalised Keepsake): "More than just a gift, it's a treasure. Our personalised [Keepsake Product Name] is designed to capture the precious details of their arrival, creating a lasting memento of a love story just beginning. Crafted with the finest materials and an abundance of heart, because we believe some moments are meant to be held onto forever. #KeepsakeGift #LoveAndTiers #PersonalisedBabyGift #TimelessTreasure #CelebratingFamily"
• •Email Newsletter (Seasonal/Occasion Based - e.g., New Parent Gift Guide): "Navigating the beautiful journey of new parenthood? We understand the whirlwind of joy and new experiences. Our latest blog post shares thoughtful gift ideas to support and celebrate the new parents in your life, curated with the empathy and understanding that comes from our own story. Discover gifts that offer comfort, practicality, and a warm embrace. [Link to Blog] #NewParents #LoveAndTiersSupport #ParentingJourney #ThoughtfulGifting #FamilyLove"
• •Blog Post Snippet (Promoting Eco-Friendly Range): "At Love & Tiers, we believe in cherishing today's joys while protecting tomorrow's world. That's why we're so proud of our growing eco-friendly collection. Discover beautiful, sustainable gifts made with natural, organic materials – because showing love for little ones and love for our planet go hand in hand. #SustainableBaby #EcoFriendlyGifts #LoveAndTiersPlanet #ConsciousGifting #OrganicBaby"