Brand Tone

Friendly, knowledgeable, and authentic – like a trusted friend sharing insider tips about London.

Brand Values

• •Authenticity
• •Local Expertise
• •Value
• •Trustworthiness
• •Inclusivity

Best Practices

• •Highlight the unique, local experiences Love and London offers.
• •Emphasize the value of saving time and money by avoiding tourist traps.
• •Showcase Jess Dante's expertise and personal connection to London.
• •Use clear, concise language that is easy for international travelers to understand.
• •Incorporate customer testimonials to build trust and credibility.

Social Perception

Love and London is perceived as a highly trusted, expert, and invaluable resource for travelers seeking an authentic and enjoyable London experience. The brand is relatable due to its creator-led approach and has a positive impact by helping visitors fall in love with the city.

Copy Examples

• •"Don't just see London, experience it like a local with our curated itineraries!"
• •"Tired of tourist traps? Our guides reveal the hidden gems that make London unique."
• •"Let Jess, your London expert, help you plan the perfect trip and avoid common mistakes."
• •"Unlock the best of London without breaking the bank. Discover budget-friendly tips and tricks."
• •"From iconic landmarks to secret pubs, our guides are your passport to an unforgettable London adventure."