Brand Tone

Aspirational, exclusive, and direct, focusing on confidence and high value, while being professional and service-oriented to make the process effortless for a high-end clientele.

Brand Values

• •Exclusivity & Prestige
• •Quality & Performance
• •Service & Discretion
• •Authenticity & Availability

Best Practices

• •Always use language that reinforces the elite nature of the service, such as "Drive the exceptional" or "Reserve your experience".
• •Focus on the feeling and status the cars confer, connecting the product to the customer's desires, e.g., "Turn heads on the coast" or "Make an entrance".
• •Maintain a professional and direct voice, avoiding slang, excessive emojis, or overly casual phrasing to reflect a premium operation.
• •Ensure all visuals are of high quality, professionally shot, showcasing cars in pristine condition and aspirational settings.
• •Regularly reinforce the authenticity and immediate availability of cars using phrases like "In-stock and ready for delivery" or "No waiting".

Social Perception

A high-status, reliable provider of luxury experiences. The brand projects an image appealing to tourists and locals in the Algarve who wish to project wealth and status, and also targets influencers and high-net-worth individuals for brand ambassadorship.

Copy Examples

• •Own the Algarve Coastline. This isn't just a rental. It's a statement. The keys to the Mercedes G63 are waiting. Book the ultimate driving experience at louxe.com. #Louxevip #AlgarveInStyle #G63 #LuxuryCarHire #Portugal
• •Don't settle for the standard. Your holiday deserves an upgrade. Drive your dream car in Portugal. Available now. Link in bio. #supercarhire #portugal #louxevip #porsche #carrental #luxury
• •Arrive Unforgettably. Your event demands more than just a car. It requires a presence. Our fleet of prestige vehicles is available for your wedding, corporate event, or private function. Professional, discreet, and always impressive. Reserve your statement vehicle today.
• •Feel the Power: The Audi RSQ8 in Portugal | LOUXE.COM. 591 horsepower of pure German engineering, available for you to command on the roads of the Algarve. At Louxe, our cars are on-hand and ready for immediate delivery. No brokers, no waiting. Just pure performance. Book now at www.louxe.com.
• •Partner with Louxe and Earn on Luxury. As a respected voice in the luxury lifestyle space, you understand what it means to make a statement. We invite you to partner with Louxe through our exclusive affiliate program. Offer your audience access to Portugal's premier fleet of supercars and earn a 10% commission on every rental. We provide the prestige vehicles; you provide the influence. Let's create unforgettable experiences together. Learn more here.