Brand Tone

Youthful & Trendy, Convenient & Direct, Informal & Approachable, Slightly Edgy/Playful, Customer-Focused & Value-Driven

Brand Values

• •Convenience
• •Innovation
• •Harm Reduction
• •Customer Satisfaction/Experience
• •Responsibility
• •Community (implied)

Best Practices

• •Know Your Audience: Continue to use language, slang (appropriately and not excessively), and cultural references that resonate with young adults (21+). Monitor social media trends for inspiration.
• •Prioritize "Convenience" in Messaging: Always highlight the ease of ordering, fast delivery, and accessibility (online, vending machines). Use action-oriented and direct language.
• •Maintain a Confident but Approachable Voice: Be bold and slightly playful, but also welcoming and helpful. Avoid overly technical jargon unless explaining product features clearly.
• •Be Authentic and Transparent: Continue to be upfront about pricing, subscription benefits, and age restrictions. This builds trust, especially in an industry that can face skepticism.
• •Stay Visually Consistent: Ensure that the visual branding (colors, imagery, video style) across all platforms aligns with the youthful, modern, and slightly edgy tone of the copy. This synergy reinforces brand identity.

Social Perception

Positive (among target users), Mixed (broader view), Trendy & Modern (especially in Miami), Concerns (inherent to the industry)

Copy Examples

• •Your vape died mid-party? 💀 Lou Square to the rescue. Get your faves delivered faster than your FOMO kicks in. #LouSquare #VapeDelivery #MiamiNights
• •Skip the sketchy shop. Order legit vapes from your couch. Lou Square: All the flavor, none of the hassle. 🤘 #OnlineVapeShop #ZeroStops
• •New drops just landed! 🔥 Level up your vape game with the freshest flavors from top brands. Tap in at lousquare.com. You know you want to. 😉
• •Why wait? Lou Square brings the best vapes right to your door, 24/7. Because life’s too short for bad vibes & dead batteries. #VapeLife #ConvenienceIsKing
• •Tired of the same old puff? Explore a world of flavor with Lou Square. Premium brands, no BS prices. What are you waiting for? ✨ #LouSquareVapes #FlavorGameStrong