Brand Tone

Personal, Empowering, and Nurturing

Brand Values

• •Sustainability
• •Comfort & Quality
• •Femininity & Beauty
• •Authenticity & Trust

Best Practices

• •Always Lead with the "Why": Start with the core values of sustainability and comfort. Every piece of copy should connect back to the mission of providing a better, healthier, and more eco-friendly alternative to disposable products.
• •Use Personal & Nurturing Language: Write as Louise would speak. Use "I" and "we" to maintain the personal connection. Employ words like "gentle," "soft," "care," and "comfort" to reinforce the nurturing tone of the brand. Avoid cold, corporate, or overly technical jargon.
• •Emphasize Beauty & Empowerment: Don't just sell a product; sell a feeling. Frame the products as a way to feel beautiful, confident, and empowered during menstruation. Highlight the unique, non-boring patterns and prints as a key differentiator.
• •Educate, Don't Just Sell: A large part of the brand's success is its educational content. Continue creating copy that explains how to use the products (like washing instructions), why they are better (for health and environment), and breaks down taboos around menstruation. This builds trust and positions the brand as a helpful guide.
• •Show, Don't Just Tell: Leverage the visual nature of social media. Accompany copy with strong visuals like product demonstrations (absorbency tests), behind-the-scenes content, and user-generated photos. This provides tangible proof of the product's quality and effectiveness, making the copy more believable.

Social Perception

The public and customer perception of LousComfyWear appears to be very positive. It is seen as a trustworthy, mission-driven small business that provides high-quality, beautiful, and effective products. The strong engagement on TikTok and Instagram indicates that the audience appreciates the transparency, educational content, and the personal touch of the founder. The brand is perceived as an authority in the niche of sustainable menstrual care in Denmark. The association with podcasts and other eco-conscious content creators further solidifies its reputation as a positive and reliable brand.

Copy Examples

• •Headline: Rethink your period comfort. Body: Why should your period be anything less than beautiful? Our handmade cloth pads are designed with the softest organic cotton and vibrant floral prints to make your cycle a little brighter. Experience the difference of breathable, non-toxic materials against your skin. It’s self-care, sustainably. #LousComfyWear #Stofbind #SustainablePeriod #SelfCare
• •Headline: Your Period, Reimagined. Body: Tired of irritation and waste from disposable pads? Founder Louise started LousComfyWear from her own need for a gentler, more sustainable solution. Discover our collection of handmade cloth pads, leak-proof period underwear, and accessories. Good for your body, beautiful for your soul, and kind to our planet. Shop the collection now. Call to Action: Shop Sustainable Comfort
• •Text Overlay 1: Worried about leaks? Text Overlay 2: Our cloth pads hold up to 45ml. Text Overlay 3: Gentle on skin. Easy to wash. Caption: Proof is in the pudding... or in this case, the pad! 💧 Make the switch to worry-free, sustainable periods. #ClothPad #PeriodHacks #EcoFriendly #Test
• •Title: Day Pad 26 cm - Meadow Flowers. Body: Feel comfortable and secure all day with our beautiful Meadow Flowers day pad. Hand-sewn with breathable GOTS-certified bamboo jersey, it's incredibly soft and perfect for sensitive skin. The absorbent core provides reliable protection, while the waterproof backing ensures peace of mind. By choosing a reusable pad, you're not just choosing comfort—you're choosing a healthier planet.
• •Subject: A little beauty for your monthly cycle. 🌸