Brand Tone

Helpful & Approachable, Professional & Competent, Community-Oriented & Local, Versatile & Modern, Slightly Informal but Trustworthy

Brand Values

• •Quality: Both in the products they curate (Finnish design, natural materials) and the services they provide.
• •Customer Service Excellence: Consistently highlighted in reviews as friendly, fast, and effective.
• •Expertise & Reliability: Demonstrated through their IT support, web development, and marketing services.
• •Community Support & Local Presence: Actively serving and engaging with their local area in Tunturi-Lappi.
• •Versatility & Innovation: Offering a diverse range of products and modern services, adapting to customer needs.

Best Practices

• •Emphasize Helpfulness and Expertise: Always aim to provide value and demonstrate knowledge, whether talking about a product's features or a service's benefits. Use clear, straightforward language.
• •Maintain a Friendly and Approachable Demeanor: Even when discussing technical services, keep the language accessible. Use welcoming phrases and a conversational style where appropriate (especially on social media).
• •Highlight Quality and Finnish Roots (for products): Connect products to their Finnish design heritage, emphasizing craftsmanship, natural materials, and timeless style.
• •Showcase Local Connection (especially for services in Kittilä): Reference the local area and community when relevant to build trust and a sense of partnership with local clients.
• •Be Consistent Across Platforms, Adapting to Nuances: While the core tone (helpful, professional, community-oriented) should remain, adjust the formality and style slightly for different channels (e.g., more visual and slightly more informal on Instagram vs. more detailed and professional on the website's service pages). Ensure a human touch in all communications.

Social Perception

Trusted Local Partner, Provider of Quality Finnish Goods, Helpful and Friendly Experts, Modern and Capable

Copy Examples

• •Fresh from Finland, straight to your home! ✨ Discover the latest cozy linen towels and warm wool blankets from Lapuan Kankurit, now in our shop and online at kauppa.louru.fi. Bringing timeless Finnish design to your everyday life. #FinnishDesign #LapuanKankurit #LouruShop #HomeComfort
• •Need a website that truly represents your Kittilä business? 💻 From sleek portfolios to robust e-commerce platforms, our Louru team crafts digital experiences that connect with your audience. Let's build your online presence, together! Contact us for a chat. 😊 #WebDesign #LouruServices #DigitalLapland #SupportLocal Kittilä
• •Is your computer slowing you down? 🐢 Don't let tech troubles disrupt your day! Louru's friendly IT experts in Kittilä are here to help, from quick fixes to ongoing support. Fast, reliable, and always with a smile! Visit us or call today. #ITSupport #LouruHelps #TechSolutions #Kittilä
• •More than just a shop. Louru is your local partner in Kittilä for beautiful Finnish design and expert digital services. Whether you're looking for the perfect gift or need help bringing your business online, we're here for you. Quality products, dedicated service. That's the Louru promise. ✨ #LouruFi #Kittilä #FinnishQuality #YourLocalExpert
• •We loved helping [Client Name] bring their vision to life with a brand new website and engaging video content! At Louru, we combine creativity with technical know-how to support local Lapland businesses. See the results here and imagine what we could do for you! Learn more at louru.fi. #LouruCreates #VideoProduction #MarketingServices #LaplandBusinesses