Brand Tone

Confident & Approachable, Quality-Focused & Authentic, Modern & Style-Conscious

Brand Values

• •Comfort and Fit: This is a prominent value, evidenced by phrases like "most comfortable swimsuit," and descriptions of materials that "effortlessly stretch" and adapt "to the contour of your figure." Some items are "unlined" to "fully stretch and mold to your body."
• •Quality Craftsmanship: The emphasis on products being "hand-cut and hand-sewn in Los Angeles" points to a value placed on production quality and domestic manufacturing.
• •Accessible Style & Value: Customer reviews frequently praise the brand for offering good quality swimwear at a reasonable price, suggesting that providing value for money is an implicit brand principle.
• •Versatility: Products are designed to be adaptable, such as bottoms that "can be worn as a mid-rise bottom or sit higher on the hip."

Best Practices

• •Emphasize Tactile Comfort and Fit: Use descriptive words that evoke the feeling of the fabric and the comfort of the fit (e.g., "soft-touch,", "seamless,", "effortless stretch,", "moves with you,", "molds to your body").
• •Highlight "Made in LA" and Quality Cues: Casually integrate the Los Angeles origin and "hand-cut,", "hand-sewn,", or "high-quality" aspects to build trust and underscore value without being overly formal.
• •Adopt an Approachable, Confident Voice: Write in a way that is friendly, direct, and self-assured. The tone should reflect the positive experiences shared by customers – happy with the style, comfort, and value.
• •Show, Don't Just Tell (with User Focus): Instead of just stating "we are stylish," frame it around the customer's experience: "Feel confident and stylish..." or "Designs you'll love season after season."
• •Maintain Consistency Across Channels: Ensure that the voice used on product pages, social media captions (especially TikTok, where the brand has visibility), and any email marketing aligns with this established tone of approachable quality and style-conscious comfort.

Social Perception

Positive Overall: Customers generally express high satisfaction, with many stating they would purchase from the brand again. Good Quality for Price: Reviewers often highlight the good quality of the swimwear relative to its cost, sometimes comparing it favorably to more expensive brands. Comfort is Key: The comfort of the swimwear is a frequently praised attribute.

Copy Examples

• •Feel the Bliss: LA-Crafted Swimwear That Moves With You. Body: Discover the Elysian difference. Our intimates and swimwear are lovingly hand-cut and sewn in Los Angeles, using high-quality, soft-touch fabrics designed to stretch and mold to your unique shape. Effortless comfort, undeniable style.
• •Your Perfect Fit is Here. Style That Feels Like Freedom. Body: Stop searching, start living. Elysian Intimates offers the comfortable, versatile pieces you've been looking for. From our signature seamless designs to adjustable fits, experience swimwear that celebrates you.
• •LA Sunshine, Woven In. Premium Quality, Approachable Luxury. Body: Get that coveted LA look without the premium price tag. Elysian brings you on-trend swimwear and lingerie, focusing on superior comfort, lasting quality, and a fit that feels custom-made.
• •Comfort. Style. Confidence. That’s Elysian. Body: We believe you shouldn’t have to choose. Our collections are designed to make you feel amazing, inside and out. Soft, adaptable fabrics and chic designs come together to create your new favorite essentials.
• •The Secret’s Out: Incredible Swimwear You’ll Live In. Body: Join the women discovering Elysian. Loved for our comfortable fit, quality craftsmanship, and stylish designs that keep up with your life. Dive in and feel the difference.