Brand Tone

chic, confident, and friendly

Brand Values

• •Quality & Durability
• •Exceptional Fit & Comfort
• •Timeless Parisian-Inspired Style
• •Ethical & Transparent Production
• •Conscious Sustainability
• •Inclusivity (Stated)
• •Authenticity

Best Practices

• •Channel the "Chic Insider Friend": Write with warmth, confidence, and a touch of worldly charm. Avoid jargon or overly casual slang; maintain an air of sophistication that's still approachable.
• •Infuse Parisian Flair Subtly: Reference the French-inspired ethos through evocative language and imagery that speaks to timeless elegance and joie de vivre, without being cliché.
• •Lead with Fit and Quality: Continuously emphasize the problem-solving aspect of Loup's fit (especially for pants) and the enduring quality of the garments. Make these tangible benefits clear.
• •Share the Story Authentically: Be open about the brand's NYC roots, ethical commitments, and the passion of its founder. Storytelling around these elements builds trust and connection.
• •Maintain Visual Harmony: Ensure all visuals (photography, graphics) on the website and social media reflect the same effortlessly chic, slightly vintage, and authentic tone as the copy. The #loupspiration aesthetic is key here.

Social Perception

widely admired for its distinct French-inspired aesthetic, high-quality construction, and particularly its well-fitting pants that cater to curvier figures

Copy Examples

• •Meet your new obsession. The [Pant Name] jean isn't just designed; it's engineered for *your* curves. Think Parisian ease, NYC soul, and that 'finally, it fits!' feeling. Denim dilemmas? Consider them solved.
• •From our NYC studio to your wardrobe, every Loup piece is crafted with care by people we know and trust. Small batches, timeless style, and a commitment to doing things right. That's the Loup way.
• •Channeling a little Jane Birkin today, because true style is forever. What vintage icon inspires your look? #loupspiration #frenchchic #timelessfashion
• •We believe in fashion that feels good and does good. That’s why we create enduring pieces in small quantities, offer free repairs, and cherish every scrap of fabric. Wear it, love it, keep it – consciously.
• •One piece, endless chic. Our [Jumpsuit Name] is the effortless answer to 'what should I wear?' Designed for comfort, made to turn heads, and ready for wherever your day (or night) takes you.