Brand Tone

customer-focused, value-driven, and practical

Brand Values

• •Customization and Personalization
• •Value for Money
• •Quality
• •Customer Service
• •Australian Made

Best Practices

• •Prioritize 'You': Always frame benefits and features from the customer's perspective. Use 'you' and 'your' frequently to make the copy feel personal and solution-oriented.
• •Highlight Value Clearly: Don't just say 'good price'; explain *why* it's good value (e.g., 'quality materials at competitive prices,' 'customization without the hefty price tag').
• •Be Specific and Practical: Instead of vague claims, provide concrete examples and details. If discussing customization, mention what can be customized (size, fabric, firmness).
• •Maintain a Helpful and Approachable Voice: Even when discussing product features, keep the language clear, jargon-free, and inviting. Encourage questions and interaction.
• •Showcase Solutions: Focus on how the products solve customer problems or meet their needs (e.g., 'perfectly fit my space,' 'cat-friendly fabric,' 'solves the dilemma of living and dining in smaller spaces').

Social Perception

Many customers perceive Lounges Plus as a provider of good quality, customizable furniture at reasonable prices. They appreciate the wide range of options and the helpfulness of the staff in many instances. The ability to get furniture made to specific measurements is highly valued. Some customers have experienced issues with delivery times and communication regarding delays. There are isolated reports of unsatisfactory customer service when problems arise, including difficulty in getting resolutions and feeling unheard.

Copy Examples

• •Stop searching, start creating. Your perfect lounge, made to your exact measurements and style, is waiting at Lounges Plus. Quality you can feel, prices you'll love.
• •Why compromise? Get the lounge you *really* want. At Lounges Plus, 'made for you' means comfortable, stylish, and perfectly sized for your life. And yes, it's affordable!
• •From compact apartments to spacious family rooms, find your fit with Lounges Plus. We offer a huge range of quality Australian-made furniture, plus the option to customize. Smart, stylish, and built to last.
• •Tired of 'almost right'? Design your dream living space with Lounges Plus. Choose your fabric, your size, your firmness. Our friendly team is here to help you every step of the way.
• •Experience the Lounges Plus difference: Quality craftsmanship, unbeatable value, and furniture that’s truly made for you. Visit our showroom or explore online today!