Brand Tone

Helpful and Customer-Centric, Value-Oriented, Quality-Focused, Approachable and Friendly, Informative and Transparent

Brand Values

• •Customization & Personalization
• •Quality & Durability
• •Customer Satisfaction
• •Value for Money
• •Support for Australian Manufacturing
• •Comfort and Style

Best Practices

• •Always Prioritize the Customer's Needs: Frame copy around how Lounges Plus solves customer problems or enhances their lives (e.g., "perfectly fit my space," "cat friendly fabric"). Use "you" and "your" frequently.
• •Highlight Value Clearly and Honestly: Focus on the combination of quality, customization, and competitive pricing. Avoid overly salesy or pushy language; let the value proposition speak for itself.
• •Emphasize Quality and Craftsmanship Authentically: Talk specifically about materials, Australian-made benefits, and durability where appropriate. Use descriptive language that conveys comfort and longevity.
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Invite questions and interactions. Ensure the tone is welcoming and supportive, reflecting the positive staff interactions often reported.
• •Be Informative and Build Trust: Provide useful information that empowers the customer (e.g., care tips, benefits of certain materials, explanations of the customization process). Transparency builds credibility.

Social Perception

Highly Regarded for Customization, Positive Customer Service Experiences, Good Quality and Value, Reliable (with some exceptions), Trustworthy Local Business

Copy Examples

• •Headline: Your Perfect Lounge, Perfectly Made for You. Body: Don’t just find a lounge, create it. At Lounges Plus, choose your size, fabric, and style, and let us bring your vision to life with quality Australian craftsmanship. Comfort and value, designed by you, built by us.
• •Headline: Quality That Speaks for Itself. Prices You’ll Love. Body: Discover the Lounges Plus difference – where premium materials, expert construction, and affordable prices meet. From stunning sofas to dreamy bedroom suites, invest in comfort that lasts.
• •Headline: Supporting Aussie Made, Supporting Your Home. Body: Choose Lounges Plus for beautifully crafted, Australian-made furniture. Enjoy the peace of mind that comes with superior quality, local support, and pieces made to withstand Australian life.
• •Headline: Need a Custom Size? We Make It Easy! Body: Tricky space? Specific needs? Our friendly team is here to help you design the ideal furniture solution. Get exactly what you want, without the custom-made price tag you'd expect. Visit us in-store or online!
• •Headline: From Our Showroom to Your Living Room – Comfort Delivered. Body: Experience the Lounges Plus collection today. With a wide range of sofas, bedding, and dining, plus expert advice and flexible finance options, creating your dream home has never been simpler.