Brand Tone

Warm, Personal, Eclectic, Aesthetically Driven, Inspiring, Comforting, Resilient, and Passionate

Brand Values

• •Individuality and Personal Expression: Your home tells the story of who you are, with a collection of what you love. They move away from formula, allowing for individuality to flood through your home.
• •Aesthetic and Functionality: A core philosophy is to gather together aesthetic and functionality.
• •Quality and Craftsmanship: Implied through tailored and unique furniture and interiors and working with carefully chosen brands. Their interior design service mentions access to trusted UK suppliers who meet standards in quality and sustainability.
• •Creativity: The tagline #creativitybringsustogether is used.
• •Customer Focus and Warm Service: Emphasis on making the client the focus and providing warm customer service.
• •Resilience and Adaptability: Demonstrated by the business's evolution during challenging times.

Best Practices

• •Embrace Warmth and Personality: Use welcoming, inclusive language. Don't be afraid to share a little of the brand's own story and passion. Address the customer directly and empathetically (e.g., "your home," "help you find").
• •Highlight the "Eclectic" and "Curated" Nature: Emphasize the uniqueness of products, the blend of styles, and the careful selection process. Use descriptive words that evoke a sense of discovery and artistry rather than mass production.
• •Focus on "Comfort" and "Storytelling": Connect products to the feeling of home, comfort, and personal expression. Encourage customers to see items as part of their own narrative and how they contribute to a space that reflects who they are.
• •Maintain a Slightly Artisanal, Boutique Feel: Even when professional, the language should retain a sense of personal touch and avoid overly corporate or generic phrasing. Referencing "handpicked," "unique finds," or the "founder's vision" can help.
• •Be Authentic and Passionate: Let the genuine love for design, interiors, and helping customers create beautiful spaces shine through. If discussing challenges (like the pandemic pivot), frame it with resilience and continued dedication. This builds trust and a stronger connection.

Social Perception

Perceived as a source of gorgeous interiors and an emporium of delights, good for unique home items and gifts. The local community aspect was highlighted during the pop-up shop, with an appreciation for local businesses and creativity. The association with high-profile clients for their interior design and hire services (Soho House, The Dorchester) lends an air of quality and professionalism to the overall brand.

Copy Examples

• •Website Homepage Banner: Welcome Home to Lounge & Linger. Discover an eclectic emporium of unique finds and comforting interiors, personally curated to help your home tell your story. Because true style is a feeling.
• •Product Description (e.g., for a unique vase): More than just a vase, this piece is a whisper of far-off places and artisanal hands. Let its unique charm and vibrant character bring a personal touch to your favorite corner. Crafted with heart, for a home that's truly yours.
• •Our Story Snippet: From styling grand events to creating intimate home sanctuaries, Lounge & Linger began with a passion for beautiful spaces and the stories they hold. We're a small team with a big heart, dedicated to helping you find those perfect pieces that make a house a home. It's personal, it's eclectic, it's all about you.
• •Social Media Post (General): Seeking that perfect piece to complete your vision? At Lounge & Linger Home, we believe in interiors that are as individual as you are – warm, eclectic, and always personal. Explore our collection and let's create a space that feels like home. #LoungeAndLingerHome #EclecticDecor #HomeComfort #PersonalStyle #CreativityBringsUsTogether
• •Email Newsletter Subject Line: ✨ Find Your Unique Spark: New Arrivals at Lounge & Linger Home! Body Snippet: Tired of the same old thing? We believe your home should be a collection of what you love. Dive into our latest handpicked treasures – from comforting textures to conversation-starting décor – all chosen with an eye for beauty and a heart for home.