Brand Tone

Joyful & Optimistic, Caring & Protective, Conscious & Responsible, Elegant & Stylish, Approachable & Friendly

Brand Values

• •Sustainability & Eco-consciousness
• •Child Safety & Health
• •Family
• •Quality & European Craftsmanship
• •Joy & Island Lifestyle
• •Transparency

Best Practices

• •Embrace 'Joyful Protection': Always balance the cheerful, vibrant, island-inspired language with the reassuring, responsible message of sun safety and eco-consciousness. Words like 'joyful,' 'vibrant,' 'adventure,' 'safe,' 'protected,' 'conscious,' 'kind' should be common.
• •Highlight Eco-Credentials Naturally: Weave in the use of recycled materials, OEKO-TEX certification, and reduced sunscreen need as inherent benefits, not just technical specs. Connect it to the bigger picture of protecting the planet for future generations.
• •Speak to the Caring Parent: Address the concerns and desires of parents – their child’s health, comfort, and happiness, as well as a desire for quality and style. Use empathetic and understanding language.
• •Maintain an Elegant yet Accessible French Touch: While 'designed in Paris' adds a chic appeal, the overall tone should remain warm, friendly, and family-oriented, not exclusive or overly formal. Simple French phrases like 'Voilà!' or 'Oh là là!' could be used sparingly and appropriately if targeting a francophone or francophile audience.
• •Create a Tone of Voice Guide: Develop a simple internal guide with core values, approved vocabulary, 'words we use/avoid,' and examples of on-brand sentences. This ensures consistency across all writers and platforms. This guide should reinforce the blend of joyful, protective, eco-conscious, and stylish messaging.

Social Perception

Loumio Paris is perceived as a trustworthy brand for parents looking for high-quality, stylish, and protective swimwear for their children. The commitment to eco-friendly practices resonates positively with environmentally conscious consumers. The 'Made in Europe' aspect likely adds to the perception of quality and ethical production. The brand appears to be building a community around shared values of family, well-being, and environmental responsibility. The 'French brand' and 'Parisian design' elements contribute to an image of chicness and quality.

Copy Examples

• •Instagram Post (Image: Kids laughing on the beach in Loumio swimwear): 'Sun-kissed smiles & planet-kind style! ☀️ Our anti-UV swimwear lets your little ones explore freely, wrapped in UPF50+ protection and the joyful spirit of the islands. Dive into sustainable summer adventures with Loumio Paris. #LoumioParis #SunSafeStyle #EcoSwimwear #FamilyAdventures #MadeInEurope'
• •Facebook Ad (Carousel showing different family members in matching swimwear): 'Family moments, made brighter and safer. ✨ Discover Loumio Paris: eco-chic, anti-UV swimwear designed in Paris for the whole family. Crafted from recycled materials in Europe, because we care for their skin and our planet. Shop the 'matchy-matchy' collection now! #LoumioFamily #SustainableStyle #UPF50 #ProtectOurPlanet #IslandJoy'
• •Product Description Snippet (for a child's UV top): 'Let them shine, safely. Our [Product Name] UV top, with its playful [Pattern Name] print inspired by Martinique's vibrant nature, offers UPF50+ sun defense. Made with love in Europe from soft, recycled fabrics, it’s designed for endless comfortable adventures under the sun. Because their well-being and our Earth matter most.'
• •Email Newsletter Subject Line: '☀️ Hello Sunshine! Eco-Friendly UV Swimwear for Your Family's Adventures!'
• •Website 'About Us' Excerpt: 'At Loumio Paris, we believe in celebrating the sun, protecting our children, and cherishing our planet. Born from a love for island joy and Parisian elegance, we craft beautiful, UPF50+ anti-UV swimwear from recycled materials. Join us in making every sunny day a stylish, safe, and sustainable one.'