Brand Tone

Informative, Trustworthy, Holistic, Caring

Brand Values

• •Wellness & Holistic Health
• •Quality & Purity
• •Transparency
• •Education
• •Customer Satisfaction
• •Natural & Organic Focus
• •Expertise ("Healers & Engineers")

Best Practices

• •Develop a Brand Voice Guide: Document the core tones (Informative, Trustworthy, Holistic, Caring) and values. Provide examples of "do's and don'ts" for language, specific phrases to use/avoid, and how to address customer inquiries. This guide should be used by anyone creating content.
• •Prioritize Education & Transparency: Consistently provide valuable, accurate information about CBD and your products. Make lab reports (COAs) easily accessible. Explain sourcing and production methods clearly. This reinforces the Informative and Trustworthy aspects of your tone.
• •Emphasize the "Why": Regularly connect your products back to your mission of holistic wellness and the "healers and engineers" philosophy. Share stories (if possible, and with consent) of how your products support well-being, reinforcing the Caring and Holistic tones.
• •Audit Social Media Presence: If the TikTok comments are from an official brand account, ensure the tone aligns with the desired professional, caring, and informative voice of the website. If it's personal, consider separating it. For official channels, maintain a consistent voice that reflects the brand's core values rather than informal, off-the-cuff remarks.
• •Engage with Empathy and Expertise: In all customer interactions (comments, DMs, reviews, support), respond in a way that is both knowledgeable (Trustworthy, Informative) and understanding (Caring). Address concerns professionally and with a focus on solutions that align with your holistic wellness mission. Ensure operational details like the DoorDash listing title are professional and accurate.

Social Perception

Positive (among known customers), Limited Wider Public Perception, Potential for Confusion/Negative Perception (Operational), Trust (among engaged users)

Copy Examples

• •LouMetJane: Your Partner in Holistic Wellness. Discover pure, lab-tested CBD designed to nourish mind, body, and spirit.
• •Curious about how Full Spectrum CBD differs from Isolate? 🌱 Our latest blog post breaks down the science, helping you choose the LouMetJane product that truly aligns with your wellness journey. #CBDeducation #HolisticHealth #LouMetJane #TrustTheSource
• •Crafted by healers, perfected by engineers. Our organic CBD oil is more than a supplement; it's a daily ritual to support your balance and well-being. Third-party tested for your peace of mind. Experience the LouMetJane difference.
• •A Little Dose of Wellness, Just For You, From LouMetJane.
• •LouMetJane: Premium, Midwest-grown CBD & herbal wellness. 🌱 Healers & engineers crafting holistic solutions for your mind, body & spirit. Lab-tested. COAs available. 👇 Shop our story.