Brand Tone

Aspirational & Empowering, Helpful & Supportive, Trendy & Aesthetic-Driven, Approachable & Friendly, Confident & Authoritative

Brand Values

• •Quality
• •Ease of Use
• •Customer Satisfaction & Support
• •Accessibility & Affordability
• •Creativity & Self-Expression
• •Community
• •Consistency

Best Practices

• •Always Emphasize Ease and Transformation: Consistently use words like "one-click," "instant," "effortless," "transform," and "elevate" to reinforce the simplicity and power of the presets.
• •Speak to Aspirations: Frame the benefits around what users can achieve – a beautiful feed, professional photos, a unique style, more engagement. Connect the presets to their creative goals.
• •Maintain a Positive and Encouraging Voice: Use upbeat language. Avoid overly technical jargon unless explaining a specific feature in a tutorial. Ensure the tone is supportive and makes users feel capable.
• •Stay Visually Aligned: Ensure the copy matches the aesthetic being promoted. If it's a "Light & Airy" preset, the copy should feel bright and uplifting. For "Moody" presets, it can be more evocative and atmospheric, while still being accessible.
• •Incorporate Social Proof and Community: Regularly mention the number of happy customers, feature user testimonials or user-generated content (with permission), and use inclusive language that makes customers feel part of the Lou & Marks creative community.

Social Perception

Positive, Reliable & Trustworthy, Great Value, Aesthetic Enhancer, Helpful for Beginners & Time-Saving for All

Copy Examples

• •Headline: Stop Dreaming, Start Creating: Your Perfect Photo Aesthetic is Just One Click Away. Body: Tired of spending hours trying to get that perfect look? Our best-selling Lightroom presets transform your photos instantly, giving you stunning, professional results beloved by over 500,000 creators. Find your signature style today! #LouAndMarks #PhotoEditing #PresetMagic
• •Headline: Unlock Your Inner Influencer: Gorgeous Feeds Start with Lou & Marks. Body: Nail that cohesive Instagram look you've always wanted. Our easy-to-use presets are designed for every style – from Light & Airy to Dark & Moody. Effortless editing, breathtaking results. What vibe will you create? ✨ #InstaGoals #ContentCreator #LightroomPresets
• •Headline: From Snapshots to Pro Shots: Elevate Your Photography with Lou & Marks. Body: Whether you're a busy mom capturing memories, a blogger building your brand, or a photographer streamlining your workflow, our presets make professional editing accessible to everyone. Discover the difference one click can make. #PhotographyTips #EasyEditing #LouMarksPresets
• •Headline: New Collection Drop! 🔥 Get the [Latest Trendy Aesthetic, e.g., "Vintage Film"] Look. Body: Inspired by [briefly describe inspiration], our new [Preset Collection Name] presets deliver [describe the look, e.g., "timeless, nostalgic tones and beautiful grain"]. Perfect for [type of photos, e.g., "golden hour portraits and dreamy landscapes"]. Shop the collection now and make your photos unforgettable! #NewPresets #PhotoFilter #AestheticEdit
• •Headline: Join the Lou & Marks Family: We're Here to Help You Shine! Body: Got questions? Need a little guidance? Our friendly support team is famous for a reason! We're passionate about helping you get the most from your presets. Plus, explore our tutorials and blog for extra tips. Love your photos, guaranteed. #CustomerLove #PhotoSupport #CreativeCommunity