Brand Tone

approachable, passionate, and authentic

Brand Values

• •Handmade Quality and Artistry
• •Passion and Creativity
• •Authenticity and Personal Story
• •Community and Connection
• •Joy and Fulfillment

Best Practices

• •Consistently tell the brand's origin story and the meaning behind 'louly' to emphasize the personal touch.
• •Use 'You' and 'We' to foster a sense of community and personal connection with customers.
• •Highlight the creation process with behind-the-scenes content to reinforce handmade quality and passion.
• •Engage actively with the community on social media, responding personally and featuring user-generated content.
• •Maintain a cohesive visual identity that is elegant, modern, and artisanal across all platforms.

Social Perception

An authentic and trustworthy brand, perceived as a valued member of the local artisanal community. Its aesthetic is modern, stylish, and appealing to a demographic that values unique, handcrafted accessories.

Copy Examples

• •More than just jewelry, it's a piece of a dream. Introducing our latest collection, where each earring is handcrafted with passion and a touch of pearl-like magic. Discover the story behind each design.
• •Unleash your inner artist. Join our intimate workshop and learn the art of polymer clay. Create your own unique earrings, share a moment of creativity, and leave with a piece of jewelry that tells your story.
• •From our hands to yours. Every swirl of color, every delicate shape is a testament to the love and care we pour into our creations. Wear a piece of art.
• •Inspired by a story of passion, born in the heart of Lausanne. Our earrings are more than an accessory; they are a tribute to a nickname, a memory, and the joy of creating.
• •Adorn your days with a touch of handmade elegance. Our new spring collection is here to add a pop of color and a whisper of our story to your style.