Brand Tone

elegant, aspirational, and mindful

Brand Values

• •Sustainability and Human Values
• •European Craftsmanship and Design
• •Affordable Luxury
• •Timelessness and Individuality
• •Love and Friendship

Best Practices

• •Lead with Values: Always integrate the core values of sustainability, European craftsmanship, and timelessness into the narrative.
• •Use an Elegant & Evocative Lexicon: Create a list of on-brand words (e.g., curated, crafted, timeless, conscious, elevate, artistry) and off-brand words (e.g., cheap, trendy, hot, deal).
• •Tell the Story Behind the Piece: Don't just describe the jewelry; narrate its origin. Mention the designer, the city it comes from, and the inspiration behind it.
• •Speak to the Mindful Consumer: Address the customer as an intelligent, conscious individual who cares about quality, ethics, and aesthetics.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly matches the minimalist, clean, and elegant aesthetic of the product photography.

Social Perception

The perception is that of a specialized, high-quality boutique rather than a mainstream, high-volume retailer, with a generally neutral to positive reception.

Copy Examples

• •Elegance isn't just worn; it's embodied. Our 'Séléné Necklace' is more than an accessory—it's a piece of Parisian artistry, crafted from recycled silver to honor both your style and your values. Wear a story. Wear Loula.
• •Sustainable European Jewelry. Timeless designs for the modern individual. Discover pieces crafted with integrity and meant to last a lifetime.
• •A Touch of Paris, A Commitment to the Planet.
• •Tired of fast-fashion jewelry? At Loula, we curate timeless pieces from European designers who prioritize sustainability and craftsmanship. Find the perfect accessory that reflects your unique beauty and values. Shop our collection now.
• •Handcrafted in a Porto-based workshop, our 'Tora Earrings' are a tribute to minimalist design and enduring quality. Made with recycled silver and designed for timeless individuality, these earrings will subtly elevate any look, from everyday wear to special occasions. A perfect blend of modern aesthetics and sustainable practice.