Brand Tone

Personal, caring, and trustworthy.

Brand Values

• •Personalization & Uniqueness
• •Craftsmanship & Quality
• •Customer-Centricity
• •Safety
• •Joy and Practicality

Best Practices

• •Always Tell the Story: Continue to weave the founder's story and the "why" behind the brand into marketing copy, especially in "About Us" sections, emails, and social media profiles. This personal touch is a powerful differentiator.
• •Use "We" and "Our Studio": Consistently use language that reinforces the idea of in-house craftsmanship. Phrases like "handmade by us," "from our studio to your home," and "we design" highlight the brand's hands-on approach.
• •Embrace User-Generated Content: Actively encourage and share photos from customers. This not only provides social proof but also reinforces the community and personal connection to the brand. When sharing, use warm, appreciative language.
• •Write Helpful, Empathetic Content: Continue creating blog and social media posts that solve problems for parents. This builds trust and positions the brand as a caring resource, not just a retailer.
• •Maintain a Consistent Voice in Customer Service: Ensure that all communication, from email responses to social media comments, reflects the brand's warm, personal, and helpful tone. Addressing customers by name and being genuinely appreciative and solution-oriented will continue to drive positive reviews and loyalty.

Social Perception

The public perception of loukadesign.nl is overwhelmingly positive. Customers view the brand as highly reliable, a provider of excellent service, a quality brand, and personal and approachable.

Copy Examples

• •Never lose a pacifier again! ✨ Our handmade pacifier clips are not just practical, they are a beautiful accessory for your little one. Designed in our studio and personalized with their name, it's a gift that is both special and safe. What name would you choose? Let us know below! #loukadesign #handmade #babygift #personalized
• •Meet your new favorite bag. The Louka Mom Bag is designed for stylish parents on the go. Made from soft, durable corduroy and featuring long handles that hang perfectly on your stroller, it has all the space you need for diapers, wipes, and everything in between. Effortlessly practical, beautifully designed. Because you deserve it.
• •Looking for a truly special baby shower gift? At Loukadesign, we've been crafting unique, handmade baby gifts since 2008. From personalized pacifier clips to soft baby blankets, each item is made with love in our own studio. Give a gift that will be cherished. Shop our collection now for a gift as unique as they are.
• •Welcome to the Loukadesign family! I'm Karin, the founder, and I'm so happy you're here. I started this shop to bring more joy and ease to parents with beautiful, practical items for their little ones. As a thank you for joining us, here's a little something to help you find the perfect piece. [Discount Code] Happy shopping!
• •Handmade with love. Personalized for your little one. Discover unique baby gifts, crafted in our Dutch studio since 2008.