Brand Tone

Intellectual & Artistic, Sensual & Provocative (in a refined way), Contemporary & Edgy, Authentic & Inclusive, Conscious & Responsible

Brand Values

• •Literature & Storytelling
• •Redefining Masculinity & Sensuality
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Inclusivity & Diversity
• •Sustainability & Responsibility
• •Authenticity & Honesty

Best Practices

• •Embrace the Literary Core: Always connect back to the brand's foundational inspiration – literature. Use metaphors related to reading, storytelling, chapters, and narratives. Even for simple product descriptions, allude to the "story" or "character" of the garment.
• •Speak with Refined Sensuality: Use evocative language that hints at sensuality and intimacy without being crude. Focus on texture, drape, the way fabric feels on skin, and the confidence that comes from well-fitting, expressive clothing. Words like "fluid," "reveal," "intimate," "embrace," and "contour" can be effective.
• •Champion Authenticity and Inclusivity: Let the brand's commitment to diversity and realness shine through. Use inclusive language. Highlight the "for whom" as much as the "why" of the designs – for individuals seeking self-expression and comfort in their own skin.
• •Highlight Quality and Craftsmanship Subtly: Weave in mentions of European production, quality materials, and thoughtful design details naturally. This reinforces the value and longevity of the pieces without sounding overly technical or boastful. Focus on the *experience* of wearing quality.
• •Maintain an Intellectual Edge: The tone should feel intelligent and considered. Avoid overly casual slang or generic marketing phrases. Pose questions, invite reflection, and suggest a deeper meaning behind the aesthetics, aligning with the brand's thoughtful approach to design and its engagement with complex themes.

Social Perception

Artistic and Thought-Provoking, Modern and Progressive, Sensual and Confident, High Quality and Desirable, Inclusive and Relatable, Independent and Edgy

Copy Examples

• •(Instagram Post for a New Collection inspired by "1984"): "Beyond the gaze, within the fabric. Our FW25 collection delves into Orwell's '1984' – an exploration of control, rebellion, and the raw sensuality of forbidden expression. Discover pieces that are both armor and invitation. #LGNFW25 #LouisGabrielNouchi #LiteraryFashion #MasculineSensuality"
• •(Product Description - Silk Shirt with Signature Neckline): "The [Book Title] Shirt. Woven from fluid silk, its narrative unfolds in the subtle drape and signature open neckline – a quiet defiance, an intimate revelation. Crafted in Europe for the man who reads between the lines. #LGNessentials #IntellectualElegance #MadeInEurope"
• •(Brand "About Us" Snippet): "Louis Gabriel Nouchi is more than menswear; it's a library of tactile stories. Each collection, a chapter inspired by literature, reinterprets masculinity through a lens of sensuality, inclusivity, and uncompromising quality. We invite you to wear your narrative. #LGNParis #WearYourStory #ModernMasculinity"
• •(Email Subject Line for a Sale/Special Offer): "Unveil a New Chapter: Curated LGN Pieces Await"(Email Body Teaser): "For the discerning individual who finds poetry in the everyday. Explore a selection of Louis Gabriel Nouchi designs – where intellectual depth meets the liberating comfort of self-expression. Limited availability."
• •(Social Media Ad - Focus on Inclusivity): "Fashion that sees you. At Louis Gabriel Nouchi, our designs are for every body, every story. Experience the fusion of Parisian tailoring and authentic self-expression. Real people, real style. #LGNForAll #InclusiveFashion #ParisianDesigner"