Tono de Marca

sophisticated, serene, and personal

Valores de Marca

• •Scandinavian Minimalism
• •Elegance and Sophistication
• •Quality Craftsmanship
• •Personal Inspiration
• •Thoughtful Gifting

Mejores Prácticas

• •Always tie the product back to the core brand story—Scandinavian heritage, travel, and minimalism.
• •Employ words like "sophisticated," "elegant," "timeless," "serene," and "refined." Avoid slang, hyperbole, or overly aggressive sales language.
• •Describe the experience of wearing the jewelry—emphasize comfort, ease of wear, and the feeling of everyday luxury.
• •Ensure the tone of the copy always matches the clean, minimalist aesthetic of the photography and website design.
• •Use a first-person voice ("I," "My") in stories or emails to foster a direct connection between the designer and the customer.

Percepción Social

A niche, design-led label offering contemporary, high-quality jewelry, appealing to consumers who appreciate minimalist design, Scandinavian style, and the story of an independent designer. Perceived as a curated, artisanal brand within the UK's independent design scene, targeting those who value aesthetics, quality, and individuality over mass-market trends.

Ejemplos de Copy

• •Simplicity, redefined. Our new Stella Necklace, featuring a delicate baroque pearl and a single diamond, is a quiet statement of elegance. Inspired by Scandinavian light, designed to be treasured for a lifetime. #LouiseVarberg #FineJewellery #ScandiStyle #MinimalistJewelry #TimelessElegance
• •Discover Your Everyday Signature Piece. Inspired by Scandinavian simplicity and crafted with meticulous attention to detail, Louise Varberg Jewellery is made for the modern woman. Explore our collections of sterling silver and gold vermeil pieces and find the jewelry you'll never want to take off. Shop now for 10% off your first order. #ContemporaryJewellery #ScandiDesign #Handcrafted
• •Elegance with an edge. Our Rock & Roll collection fuses minimalist design with a bold spirit. Perfect for stacking, mixing, and making your own. Define your style. #RockAndRoll #JewelleryWithAttitude #LouiseVarberg
• •Dear [Customer Name], From my small London studio, I'm so excited to share the inspiration behind our latest arrivals. Each piece continues to tell a story of my Scandinavian roots and travels, crafted to bring a touch of simple, enduring elegance to your day. I hope you love them as much as I loved designing them. Explore the new collection. With warmth, Louise.
• •A timeless essential, the Ulla Hoops are the epitome of Scandinavian minimalism. Their clean lines and polished finish in sterling silver offer effortless sophistication. Lightweight and comfortable for all-day wear, these hoops are designed to be a versatile foundation of your jewelry collection, seamlessly transitioning from day to night.