Brand Tone

Vibrant, Joyful, Personal, Accessible, Informative & Authentic

Brand Values

• •Joy and Positivity
• •Connection
• •Originality & Uniqueness
• •Supporting Artists
• •Quality Craftsmanship

Best Practices

• •Embrace "Joy" Words: Consistently use uplifting and positive language (e.g., vibrant, joyful, bright, happy, delight, inspire, sunshine, colorful, life).
• •Tell the Story: Share the inspiration behind pieces or collections, connecting the art to personal experiences or the beauty of nature, as Louise often does.
• •Speak Directly & Warmly: Address the audience in a friendly, approachable manner, as if sharing your passion with a friend.
• •Highlight the "Why": Emphasize the benefit of the art beyond aesthetics – how it makes a space feel, the joy it brings, or the connection to the artist.
• •Be Authentic: Let genuine enthusiasm for the art and the creative process shine through in all communications, avoiding overly corporate or impersonal language.

Social Perception

Positive & Appreciative, Talented Artist, Engaging, Transformative

Copy Examples

• •Homepage Banner: "Infuse Your World with Color! Discover unique, joy-filled art by Louise Mead and bring vibrant energy to your everyday."
• •Product Description (e.g., for a floral canvas): "Let the 'Spring's Awakening' canvas breathe life onto your walls. Inspired by the first blush of garden blooms, this piece is a daily dose of sunshine, lovingly painted to brighten your favorite space."
• •Social Media Post (Instagram - showing a new piece): "Fresh off the easel and bursting with happy hues! 🎨 This new abstract, 'Serendipity Swirls,' was inspired by the playful dance of light through the trees this morning. What does it make you feel? #LouiseMeadArt #AbstractJoy #ColorfulHome"
• •Email Newsletter Subject: "A Little Art, A Lot of Happiness ✨ New Arrivals from Louise Mead!"
• •About Page Snippet: "More than just paint on canvas, my art is a piece of my heart, a celebration of nature's palettes, and a wish for more joyful moments in your home. When you choose a Louise Mead piece, you're not just decorating; you're inviting in a story."