Brand Tone

Approachable, Friendly, Confident, Stylish, Practical, Functional, Inspirational, Empowering, Authentic, and Relatable.

Brand Values

• •Accessibility
• •Authenticity
• •Trust
• •Functionality & Style
• •Cruelty-Free/Vegan Leather
• •Customer-Centricity
• •Building Culture

Best Practices

• •Embrace "Every Woman, Every Day": Ensure copy is inclusive, relatable, and speaks to the diverse needs and lifestyles of modern women. Avoid overly exclusive or niche jargon.
• •Highlight Practical Elegance: Consistently balance the stylish, fashion-forward aspects with the functional benefits (organization, versatility, durability of vegan materials). Use phrases like "beautifully functional," "effortless style," "organized confidence."
• •Be Genuinely Friendly and Approachable: Use a conversational, warm tone. Ask questions in social media copy to encourage engagement. Reflect the "family atmosphere" and authenticity the founders value.
• •Stay True to Core Values: Regularly weave in mentions of accessibility (great style doesn't have to break the bank), authenticity (real style for real life), and the use of quality, cruelty-free materials.
• •Show, Don't Just Tell, Confidence: Use active voice and confident language. Focus on how the products empower the user ("Ready to conquer your day?", "Feel effortlessly organized"). Let the style and functionality speak for themselves through clear, benefit-driven descriptions and visuals.

Social Perception

Positive, with appreciation for design, functionality, and customer service. Mixed opinions on durability of vegan leather. Seen as a go-to brand for affordable style.

Copy Examples

• •Instagram Post (New Collection): "Meet your new everyday obsession! ✨ Our latest collection blends timeless style with the grab-and-go functionality you need. Ready to feel effortlessly organized and chic? Discover the [Collection Name] now via the link in bio! #Louenhide #EveryWomanEveryDay #NewCollection #VeganLeather #AffordableStyle"
• •Facebook Ad (Focus on Work/Uni Bag): "Conquer your day with confidence! organizada The [Bag Name] tote is designed for the modern woman on the move – spacious enough for your laptop and essentials, stylish enough to turn heads. Beautifully functional, accessibly priced. Shop now and make every day a little more Louenhide. #LouenhideStyle #WorkBag #UniLife #FunctionalFashion #AustralianOwned"
• •TikTok Video Caption (Styling focus): "GRWM: Coffee run edition! ☕️ Elevating my casual Friday look with the [Bag Name] crossbody. The perfect pop of colour and just the right size for all my essentials. How would you style yours? Let me know! 👇 #Louenhide #StyleInspo #OOTD #VeganAccessories #GetReadyWithMe #TikTokFashion"
• •Product Description Snippet (Website): "More than just a handbag, the [Bag Name] is your trusted companion. Crafted from premium vegan leather with thoughtful interior pockets, it’s designed to keep you feeling confident and beautifully organized, wherever your day takes you. Classic style, modern functionality – that's the Louenhide promise."
• •Email Subject Line (Sale Promotion): "Your Everyday Style Upgrade Awaits! ✨ (Inside: Special treat from Louenhide!)" *Body Snippet:* "Life's busy, but looking and feeling your best shouldn't be complicated. At Louenhide, we design beautiful, functional accessories for every woman, every day – and now, your next favourite piece is even more accessible!..."