Brand Tone

authentic, personal, and nature-inspired

Brand Values

• •Artisanship and Handcrafting
• •Nature Inspiration
• •Authenticity and Personal Connection
• •Use of Raw and Unique Materials
• •Sustainability
• •Kinetic and Organic Designs

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections and individual pieces, connecting them to specific natural elements or experiences in Cornwall and Dartmoor.
• •Use Evocative, Nature-Based Language: Incorporate words and phrases that paint a picture of the landscapes, materials, and the feeling of the jewellery (e.g., rugged coastlines, glistening sea, untamed landscapes, organic beauty).
• •Maintain a Personal and Authentic Voice: Write as Louella, sharing her passion and journey. Avoid overly corporate or impersonal language. Honesty, even about social media preferences, can enhance authenticity.
• •Highlight "Handmade" and "Unique": Consistently emphasize the artisan nature of the jewellery, the use of raw and one-of-a-kind materials, and the bespoke possibilities.
• •Focus on Emotional Connection: Frame the jewellery not just as products, but as treasured keepsakes, special gifts, and ways to carry a piece of nature and artistry.

Social Perception

Customers frequently praise the quality and workmanship, uniqueness of designs, customer service, beauty and presentation, and sentimental value.

Copy Examples

• •Inspired by the wild Cornish coast, crafted by hand, for you. Discover the unique spirit of Louella Jewellery – where raw gemstones and kinetic designs bring nature's stories to life.
• •Each piece a whisper of the sea, a memory of the moors. Our handmade eco-silver jewellery is more than an accessory; it's a piece of Cornwall to carry with you. Find your unique treasure.
• •From my Dartmoor workshop to your hands. I pour my love for the natural world into every curve and setting. Explore Louella Jewellery for truly one-of-a-kind, artisan-made pieces.
• •Life's too short for ordinary. Embrace the bold, organic beauty of raw diamonds and kinetic forms. Louella Jewellery: uniquely yours, naturally inspired.
• •Thank you for choosing handmade. While I may not master the art of daily posting, my heart is in every piece I create. Your continued support allows me to keep doing what I love – crafting beautiful jewellery inspired by the wild. Explore the latest designs.