Brand Tone

Calm, serene, mindful, and aspirational, suggesting a lifestyle of peace, comfort, and spiritual well-being. The language is gentle, inviting, personal, and intimate.

Brand Values

• •Comfort
• •Handcrafted Quality
• •Spirituality & Mindfulness
• •Natural & Simple Living
• •Versatility

Best Practices

• •Use a Serene and Evocative Vocabulary: Incorporate words like "serene," "mindful," "gentle," "flow," "sanctuary," "intention," and "sacred" to maintain the calming and spiritual tone.
• •Focus on the Feeling, Not Just the Features: Instead of just saying "100% cotton," describe the feeling: "the soft touch of pure, breathable cotton against your skin."
• •Tell the Story of the Craftsmanship: When possible, allude to the handcrafted nature of the products. This reinforces the values of quality and uniqueness. Phrases like "woven by skilled artisans" or "each print tells a story" can be effective.
• •Maintain a Visually Cohesive Aesthetic: The calm and natural tone of the copy should be mirrored in the photography and design Mdashsoft lighting, natural settings, and a muted color palette will enhance the brand's message.
• •Speak Directly and Gently to the Customer: Use a welcoming and inclusive tone. Address the customer as someone who shares the brand's values of mindfulness and comfort. For example, "We know you value moments of peace..." creates an immediate connection.

Social Perception

Perceived as a source for unique, comfortable, and ethically-produced clothing, appealing to a niche market interested in yoga, meditation, spiritualism, and bohemian fashion. The name lends an air of legitimacy and positive association with values of peace and unity.

Copy Examples

• •Embrace the gentle flow of your day. Our new hand-printed cotton caftans are here to wrap you in comfort and effortless grace. Perfect for quiet mornings and serene evenings.
• •Woven with intention. Our hand-loomed shawls are more than just an accessory; they are a companion for your moments of reflection. Discover the warmth of mindful craftsmanship.
• •Find your sanctuary in style. Our breathable cotton yoga tunics move with you, from your mat to your moments of meditation. Simple, serene, and sustainably-minded.
• •Escape the everyday. The Lotus Temple Collection invites you to experience a different kind of dressing Mdashone that prioritizes your peace and comfort above all. Explore our latest arrivals for home, beach, and beyond.
• •The 'Atma' Tunic: Meaning 'soul' in Sanskrit, this piece is designed to feel like a second skin. Made from 100% hand-printed Indian cotton, its relaxed fit and delicate patterns offer a touch of the sacred to your daily wardrobe.