Brand Tone

Professional, Enthusiastic, Customer-Centric, Heritage-Aware, Premium

Brand Values

• •Customer Satisfaction
• •Expertise & Quality
• •Passion for Lotus
• •Performance & Driving Experience
• •Community & Connection
• •Transparency & Trust

Best Practices

• •Mention "Home of British Motor Racing" to leverage the Silverstone connection.
• •Show understanding of what makes Lotus special (e.g., lightweight, handling).
• •Use testimonials or user-generated content when possible to reinforce positive perceptions.
• •Highlight customer service excellence, referencing specific staff like Aimee if appropriate.
• •Address any service concerns transparently and proactively to build trust.

Social Perception

A reputable and highly-regarded Lotus dealership, known as an enthusiast hub with a commitment to customer satisfaction. Positioned as the go-to destination for sales and service, leveraging the Silverstone Circuit connection and dedicated staff.

Copy Examples

• •"Experience the thrill of Lotus at the Home of British Motor Racing. Visit Lotus Silverstone today!"
• •"Our expert technicians ensure your Lotus receives the highest standard of care. Book your service appointment now."
• •"Aimee and the team at Lotus Silverstone made my Lotus purchase a dream come true! Exceptional service from start to finish."
• •"Discover the Lotus range at Lotus Silverstone and experience the unparalleled driving experience."
• •"As Lotus dealer of the year, we're proud to serve the Lotus community. Join us for exclusive events and offers."