Brand Tone

Celebratory & Joyful, Enthusiastic & Exciting, Magical & Memorable, Direct & Confident

Brand Values

• •Creating Special Moments
• •Fun & Entertainment
• •Quality & Reliability
• •Customer Satisfaction
• •Originality

Best Practices

• •Always Focus on Celebration: Frame all communication around the joy and excitement of birthdays and special occasions. Use festive language and imagery.
• •Emphasize the "Wow" Factor: Highlight the unique, surprising, and magical elements of the candle in every description, post, or ad. Use words that evoke wonder and delight.
• •Use Enthusiastic Language & Emojis (where appropriate): Incorporate exclamation points, positive adjectives (amazing, incredible, unforgettable), and relevant emojis (🎂🎉✨🎁) to convey energy and fun, especially on social media.
• •Show, Don't Just Tell: Prioritize video and photo content showcasing the candle in action with genuine, happy reactions. Customer-generated content can be particularly powerful.
• •Reinforce Originality and Quality: Subtly weave in the message of being the "Original Lotus Candle®" and the quality that comes with it to build trust and differentiate from knock-offs, ensuring customers feel confident in their purchase for that special day.

Social Perception

Customers generally perceive Lotus Candles® as a fun, novel, and exciting addition to birthday celebrations, especially for children or those who enjoy a bit of spectacle. They are seen as a "show stopper" and a way to make a birthday cake presentation more dynamic and memorable. There's an appreciation for the multi-sensory experience: the blooming flower, the lights, the rotation, and the music. The brand's own emphasis on being the "original" and higher quality suggests they aim to be perceived as the trusted choice among similar-looking products.

Copy Examples

• •Headline: Don't Just Make a Wish, Make it a WOW! 🎂✨ Body: Introducing the Original Lotus Candle® – the blooming, spinning, musical birthday candle that turns any cake into an unforgettable spectacle! Get ready for gasps, smiles, and memories that last. Shop now at lotuscandles.com! #LotusCandles #BirthdayMagic #CakeTopperGoals
• •Social Media Post: 🎉 Party Alert! 🎉 Your birthday deserves more than just a flame. Light up the celebration with a Lotus Candle® and watch the magic unfold! Spins, sings, and shines – it’s the ultimate birthday surprise. See it to believe it! [Link to video] #AmazingBirthdays #ShowstopperCandle #HappyBirthdayToYou
• •Product Description Snippet: Since 2011, we've been turning ordinary birthday moments into extraordinary memories! The Original Lotus Candle® isn't just a candle; it's an experience. Watch it bloom like a beautiful flower, ignite a cascade of 14 mini-candles, spin with joy, and serenade you with "Happy Birthday." Guaranteed to be the talk of the party!
• •Email Subject: The Secret to the BEST Birthday Party Ever is Here! Email Body: Ready to make their next birthday the most talked-about one yet? Lotus Candles® deliver that jaw-dropping moment every celebration needs. No more boring cakes – just pure, sparkling, musical fun! Order yours today for fast, free shipping! [Link] #BirthdayFun #PartyIdeas #LotusMoments
• •Ad Copy: Boring Birthdays? We Don't Know Them. Elevate your celebration with the one and only Lotus Candle®. It blooms, it lights, it spins, it sings! Create that picture-perfect moment. Get your Original Lotus Candle® at lotuscandles.com. #MakeAWish #CelebrationStartsHere #OriginalLotusCandle