Brand Tone

Elegant & Refined, Confident & Assured, Passionate & Artisanal, Authentic & Transparent, Timeless & Enduring

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •American Made
• •Timeless Design
• •Integrity & Authenticity
• •Customer Satisfaction
• •Supporting Artisans

Best Practices

• •Emphasize Heritage and Craftsmanship: Always highlight the "Handmade in America" aspect, the skill of your artisans, and the meticulous process. Use words like "artisanal," "handcrafted," "meticulously," "dedication."
• •Focus on Timelessness and Longevity: Position products as investments rather than purchases. Use phrases like "built to last," "guaranteed for life," "ages beautifully," "heirloom quality," "enduring style."
• •Maintain an Elegant and Confident Voice: Use clear, sophisticated language. Avoid slang or overly casual terms. Let the quality of the product speak for itself with an assured tone.
• •Be Authentic and Transparent: Share insights into the materials (especially vegetable-tanned leather) and the people behind the brand. Customer testimonials and behind-the-scenes content can reinforce this.
• •Understated Luxury: While a luxury brand, the tone should be one of quiet confidence rather than overt opulence. Focus on the intrinsic value (quality, craftsmanship, durability) rather than just a price tag or status symbol.

Social Perception

High-Quality & Luxury, Artisanal & Well-Crafted, Durable & Long-Lasting, Ethical & Trustworthy, Classic & Timeless Style, Excellent Customer Service

Copy Examples

• •Headline: Invest in a Lifetime of Style. Discover Lotuff Leather. Body: More than a bag, it's a legacy. Handcrafted in America from the world's finest vegetable-tanned leather, each Lotuff piece is built to journey with you, acquiring character with every year. Experience the art of enduring quality.
• •Social Media Post: The hands that make your Lotuff bag are those of passionate artisans, dedicated to a tradition of excellence. From our Providence studio to your hands, it’s quality you can feel, guaranteed for life. #LotuffLeather #MadeInUSA #ArtisanalLuxury #TimelessCraftsmanship
• •Product Description Snippet (for a briefcase): Command the boardroom and beyond. Our [Product Name] briefcase isn't just about carrying your essentials; it's a statement of quiet confidence and impeccable taste. Meticulously handcrafted from robust, vegetable-tanned leather, it’s designed to mature as gracefully as your career.
• •Email Subject: Beyond the Trend: The Enduring Appeal of Lotuff Leather Body: In a world of fleeting fashions, choose a companion for life. Lotuff Leather offers timeless designs, handcrafted with an uncompromising commitment to quality. Each stitch, each precisely cut edge, speaks to an American-made heritage we're proud to uphold. Explore pieces designed to be cherished for generations.
• •Brand Story Snippet: We believe in the power of true craftsmanship. That’s why every Lotuff Leather piece is brought to life in our New England studio, where skilled hands transform the finest materials into objects of lasting beauty and utility. It’s not just a bag; it’s a piece of American artistry, guaranteed for life.