Brand Tone

Caring & Empathetic, Reassuring & Trustworthy, Modern & Solution-Oriented, Supportive & Community-Focused

Brand Values

• •Well-being (Baby & Parent)
• •Quality & Safety
• •Innovation & Intelligence
• •Support & Understanding
• •Practicality & Ease of Use

Best Practices

• •Embrace the Founder's Story: Continuously draw inspiration from Theresa's experience. This authentic starting point resonates with parents facing similar challenges and reinforces empathy.
• •Prioritize "Benefit to Parent & Baby": Every piece of copy should clearly articulate how Lottili solves a problem or improves life for both the child and the caregiver (e.g., "more sleep for baby, more peace for you").
• •Use Warm, Reassuring Language: Employ words that convey comfort, safety, gentleness, and understanding. Avoid overly technical jargon unless explaining a specific benefit clearly (e.g., "whisper-quiet motor" instead of just "low decibel output").
• •Highlight Trust Factors Consistently: Regularly mention "Made in Germany," "developed with midwives," safety certifications, and positive customer experiences to build and maintain credibility.
• •Maintain a Supportive and Approachable Voice: Especially in customer service interactions and social media engagement, mirror the helpful and friendly perception customers already have of the brand. Address concerns with understanding and provide clear solutions.

Social Perception

Lottili is generally perceived very positively by its customers. The primary association is with high-quality, effective baby cradles that help babies sleep better and give parents much-needed rest. Customers appreciate the quietness of the motor, the ease of use, and the modern design. The customer service is frequently lauded as responsive, friendly, and helpful. The brand is seen as trustworthy and a worthwhile investment for new parents struggling with baby sleep. The option to rent the cradles is also a positive aspect, allowing parents to try the product.

Copy Examples

• •Headline (Empathetic & Solution-Oriented): Sleepless nights? Endless rocking? Lottili understands. Our self-learning baby cradle mimics your soothing rhythm, so you both finally get the rest you deserve.
• •Social Media Post (Community & Reassurance): Hear from parents just like you! [Customer Testimonial Snippet]. Join the Lottili family and rediscover peaceful moments. Our cradles are developed with midwives and made with love in Germany. #Lottili #BabySleep #HappyParents #MadeInGermany
• •Product Description Snippet (Trustworthy & Innovative): Engineered for tranquility. The Lottili motor learns your unique swing, offering whisper-quiet, natural rocking. With integrated safety features and intuitive controls, it’s the smart, gentle way to soothe your baby.
• •Email Subject Line (Supportive & Benefit-Driven): Give your arms a rest & your baby the comfort they crave.
• •Short Ad Copy (Caring & Practical): More than just a cradle, it's peace of mind. Lottili: Easy to set up, easier to love. Rent or buy your path to calmer days and nights.