Brand Tone

Artistic, Creative, Authentic, Personal, Effortless, Wearable, Unique, Individualistic, Coastal, Nature-Inspired, Conscious, and Evolving.

Brand Values

• •Creativity and Artistic Expression
• •Individuality
• •Quality and Craftsmanship
• •Slow Fashion
• •Connection to Nature/Coast
• •Sustainability (Aspiring)
• •Authenticity

Best Practices

• •Embrace "Wearable Art": Consistently use language that frames the clothing as artistic creations, emphasizing the hand-drawn, original print aspect.
• •Tell the Founder's Story (Subtly): Weave in the personal touch and artistic vision of Lottie Hall. This reinforces authenticity and the brand's origin.
• •Highlight Exclusivity and Slow Fashion: Emphasize the limited-run nature of collections and the conscious, slow-made approach. This appeals to consumers seeking uniqueness and mindful consumption.
• •Evoke the Coastal, Artistic Lifestyle: Use imagery and language that transports the audience to the Byron Bay-inspired world of creativity, nature, and effortless style.
• •Be Transparent (and Aspirational) about Sustainability: Honestly communicate the sustainable practices in place (natural fibers, small batches, plastic-free shipping) while acknowledging it's an ongoing journey if further improvements are made. Ensure claims are accurate and avoid greenwashing, especially in light of external evaluations.

Social Perception

Positive: Customers and collaborators generally perceive lottiehall as a unique, artistic, and high-quality brand. The hand-drawn prints are a significant point of appreciation. Retailers describe the brand as offering "wearable art" and embodying a relaxed, coastal lifestyle. Niche Appeal: The brand appeals to those seeking distinctive, art-driven fashion rather than mainstream trends. Valued for Exclusivity: The limited-run nature of collections is seen as a positive, adding to the desirability of the pieces. Sustainability Questions: While the brand communicates efforts towards sustainability, an external rating from "Good On You" indicates that there are significant areas for improvement, particularly concerning environmental impact and labor policies.

Copy Examples

• •More than just a dress, it's a canvas. Each Lottie Hall piece begins with a hand-drawn print, bringing wearable art to your everyday. Discover the story in every thread.
• •Wander freely. Our latest collection, born from Byron Bay's sun-kissed shores and artistic spirit, offers effortless silhouettes for your unique journey. Limited pieces, lasting style.
• •Dare to be different. At Lottie Hall, we celebrate the art of individuality. Our slow-made garments, featuring original prints, are crafted for those who write their own style narrative.
• •From Lottie's sketchbook to your wardrobe. Experience the personal touch of hand-drawn designs and natural fabrics, consciously created in small batches. Wear your art.
• •The sea whispers, the art flows. Introducing new arrivals inspired by coastal daydreams and creative energy. Effortless, unique, undeniably Lottie Hall.