Brand Tone

inclusive, supportive, informative, and community-oriented

Brand Values

• •Community: Fostering a sense of connection among yoga practitioners and teachers.
• •Inclusivity & Accessibility: Making yoga available and relatable to people of all body types, ages, and abilities.
• •Authenticity: Providing substantive and knowledgeable content rather than just focusing on aesthetics.
• •Well-being & Self-Betterment: Promoting yoga as a lifestyle for physical and mental improvement and finding balance.
• •Support & Encouragement: Helping individuals on their yoga journey and supporting teachers.
• •Inspiration: Sharing stories and content that nourish the mind, body, and spirit.

Best Practices

• •Emphasize Inclusivity: Always use language that welcomes everyone, regardless of experience level, body type, or age. Avoid jargon where possible, or explain it clearly.
• •Maintain a Supportive & Encouraging Tone: Frame your content to empower and uplift readers. Focus on the benefits of yoga for overall well-being, both physical and mental.
• •Be Informative and Authentic: Provide valuable, well-researched information. Back up claims and ensure content is substantial and helpful, not just aspirational.
• •Foster Community: Encourage interaction, ask questions, and invite users to share their own yoga journeys. Use "we" and "us" to create a sense of belonging.
• •Use Positive and Mindful Language: Reflect the principles of yoga in your wording. Focus on terms related to balance, peace, growth, self-care, and connection.

Social Perception

Lotsofyoga is perceived as a comprehensive resource for yoga information, gear, and community. The brand is seen as supportive of the yoga community and inclusive in its approach, particularly in discussions around body image in yoga. Their engagement on platforms like Reddit suggests they are open to feedback and value community interaction. Mentions in articles and product aggregators indicate a degree of authority and recognition within the online yoga space. The general sentiment around the brand, where directly attributable, appears positive and aligned with the helpful and community-focused nature of yoga itself.

Copy Examples

• •Headline: Find Your Flow, Embrace Your Journey. Body: At lotsofyoga, we believe yoga is for every body and every soul. Discover poses, tips, and a supportive community to guide you, wherever you are on your path.
• •Headline: More Than Poses: A Lifestyle of Balance. Body: Dive deep into the world of yoga with us. From nourishing your body with mindful movement to finding stillness in a busy world, explore how 'lots of yoga' can bring lots of joy to your life.
• •Headline: Your Mat is Waiting. No Experience (or Pretence) Needed. Body: New to yoga or looking to deepen your practice? Our resources are designed to welcome you with open arms. Learn, grow, and connect with a community that celebrates progress, not perfection.
• •Headline: Gear Up for Good Vibes. Body: From the perfect mat to supportive props, find hand-picked yoga essentials that enhance your practice. We're here to help you feel comfortable and confident, every stretch of the way.
• •Headline: Join Our Circle: Share, Inspire, Grow. Body: Lotsofyoga is more than a website; it's a vibrant community. Connect with fellow yogis, share your experiences, and let's inspire each other to live a life filled with wellness and joy.