Brand Tone

Playful, Energetic, and Youthful

Brand Values

• •Innovation
• •Fun & Joy
• •Community Engagement
• •Sensory Experience
• •Quality

Best Practices

• •Lead with Energy: Start captions, headlines, and product descriptions with exciting, high-energy words. Use action verbs and exclamatory statements to create a sense of fun and urgency.
• •Speak the Language of Your Audience: Continue using informal language, relevant emojis, and trending slang that resonates with a younger, digitally native audience. Stay current with social media trends, especially on TikTok.
• •Focus on the Senses: Always describe the product using sensory language. Emphasize the "crunch," "airiness," "lightness," and "intensified flavor." The unique texture is a primary selling point and should be central to the copy.
• •Foster a Two-Way Conversation: Write copy that encourages interaction. Ask questions, run polls, and prompt users to tag friends or share their own experiences. When responding, maintain the same playful and friendly tone.
• •Maintain Visual and Textual Consistency: Ensure the bright, colorful, and dynamic visual identity is matched by the copy. The energy level of the photos and videos should be reflected in the words used to describe them. Avoid corporate or overly formal language entirely.

Social Perception

The general public perceives Lots of Lollies as a fun, modern, and "Instagrammable" brand. It's seen as a go-to for trendy, novel treats, with its active social media presence making it accessible and engaging. The ASMR aspect is a significant driver of positive perception, often described as "satisfying."

Copy Examples

• •WARNING: Not your average candy. Get ready for a flavor asteroid! Our freeze-dried Rainbow Crunchies are airy, light, and pack a punch that’s out of this world. 🚀 Tap to shop and turn your snack time into an adventure! #LotsOfLollies #FreezeDriedCandy #ASMR #CandyCrunch
• •The crunch you can hear across the room 🔊 Sound on for your daily dose of satisfaction. This is what happens when we freeze-dry gummy worms. 🤯 #asmrfood #satisfying #freezedried #gummyworms #snackhacks
• •New Drop: Galactic Grape! We've zapped the classic grape chew and turned it into a crunchy, melt-in-your-mouth supernova of flavor. Be the first to try the candy that's breaking the internet. Limited stock! Button: SHOP NOW
• •Psst... We made something just for you. Hey [Customer Name], thanks for being part of the Candy Club! To show our love, here’s a sneak peek at our upcoming Mystery Box. It’s packed with exclusive flavors and our all-time bestsellers. Want first dibs? Click here to pre-order before it goes public!
• •Taste the rainbow, but make it *crunchy*. 🌈 Our freeze-dried candy is the ultimate party trick, cake topper, or just-because treat. Discover all our vibrant flavors and find your new favorite obsession. #candyaesthetic #partyideas #uniquegifts #lotsoflollies