Brand Tone

serene, minimalist, and eco-conscious

Brand Values

• •Sustainability
• •Craftsmanship
• •Connection to Nature
• •Mindful Consumption
• •Authenticity

Best Practices

• •Use Sensory and Evocative Language: Instead of just describing a product, describe the feeling it evokes. Use words like "serene," "warmth," "calm," "tactile," and "grounding" to connect with the customer's desire for a peaceful environment.
• •Tell the Story Behind the Product: Emphasize the "handcrafted" and "artisan" aspects. Briefly mention the natural origin of the materials (e.g., "sustainably sourced acacia wood," "reclaimed coconut shells") to reinforce brand values in every description.
• •Maintain a Calm and Gentle Voice: Avoid using overly enthusiastic or urgent language (e.g., "Hurry, Sale Ends Soon!"). The tone should be invitational and confident, not demanding. Let the quality and philosophy of the products speak for themselves.
• •Focus on "Mindful" and "Conscious" Living: Frame your products as tools for a more intentional lifestyle. This elevates them from simple objects to meaningful additions to a customer's life and home.
• •Ensure Visual and Textual Harmony: The minimalist, natural aesthetic of Lothi's photography and videography is a key asset. All copy should complement this visual style—be clean, concise, and allow for plenty of white space. The text should feel as uncluttered and intentional as the images.

Social Perception

Perceived as a niche, aspirational company appealing to consumers who prioritize aesthetics, environmental responsibility, and quality. It is seen as part of a larger movement towards sustainable and mindful living, often attracting customers who seek to create a calm and natural home environment. There is a generally favorable reception within its target audience.

Copy Examples

• •Simplicity, held in your hands. Our handcrafted wooden spoons are more than utensils; they're a small connection to the natural world, designed to bring warmth and intention to your daily rituals. #Lothi #SustainableLiving #HandcraftedHome
• •Your home should be a sanctuary. A place of peace, calm, and natural beauty. At Lothi, we curate sustainable, handcrafted goods that help you create a space that truly nurtures you. Discover the collection and bring nature home. [Shop Now]
• •Crafted by nature and finished by artisans, each coconut bowl tells its own unique story. Perfect for mindful mornings and nourishing meals, its organic shape is a beautiful reminder of the perfection in imperfection. Embrace sustainable elegance in your kitchen.
• •Care for the things that care for you. ✨ #EcoFriendly #KitchenEssentials #MindfulLiving #ASMR
• •Invite Serenity Into Your Space 🌿