Brand Tone

aspirational, feminine, and free-spirited

Brand Values

• •Adventure and Wanderlust
• •Femininity and Empowerment
• •Effortless Style
• •Individuality
• •Ecological Responsibility/Sustainability
• •Diversity and Cultural Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Lost + Wander voice (e.g., whimsical, empowering, adventurous, warm) and a lexicon of frequently used positive and aspirational words ("wanderlust," "dream," "explore," "radiant," "effortless").
• •Focus on Storytelling: Frame product descriptions and social media content around narratives of travel, discovery, and personal expression rather than just highlighting product features. Connect the clothing to experiences and emotions.
• •Emphasize "Effortless" and "Empowered": Consistently use language that conveys ease, comfort, and confidence. Highlight how the clothes make the wearer feel, not just how they look.
• •Incorporate Travel and Nature Imagery in Language: Use metaphors and descriptive words that evoke destinations, nature, and the feeling of being on an adventure (e.g., "sun-kissed hues," "ocean-breeze fabrics," "mountain-peak moments").
• •Maintain Authenticity and Connection: When addressing sustainability or values, be specific and genuine. In customer interactions, ensure the tone remains friendly, helpful, and aligned with the brand's free-spirited nature.

Social Perception

The brand is generally perceived as a go-to for stylish, feminine, and travel-ready attire. The commitment to sustainability is an increasingly noted aspect, though tangible details of these practices are more often found on wholesale partner sites or in specific collection notes.

Copy Examples

• •Instagram Post (New Collection): Chase the sun in our new ‘Golden Horizon’ collection ☀️✨. Dreamy dresses and breezy separates, made for making memories wherever your wanderlust takes you. Tap to explore the adventure. #LostAndWander #NewAdventures #FeminineStyle #WanderlustFashion
• •Email Subject Line (Sale): Your Next Escape Starts Here ✈️💖 Up to 40% Off Select Wanderlust Styles!
• •Product Description Snippet (for a floral maxi dress): Embrace your inner romantic with our ‘Wildflower Dream’ Maxi. Crafted from soft, sustainable cotton with delicate floral embroidery, this dress moves with an effortless grace, perfect for sun-drenched afternoons and starlit evenings. Feel beautiful, feel free.
• •Facebook Ad Copy (Brand Awareness): At Lost + Wander, we believe every day is an adventure waiting to happen. We design feminine, effortlessly chic clothing for the free-spirited woman who seeks beauty and inspiration around every corner. Discover pieces that tell your story. Shop now. #LostAndWander #EffortlessElegance #TravelInStyle
• •Website Banner (Homepage): Crafted for Your Next Adventure. Explore a World of Effortless Style & Feminine Charm.