Brand Tone

enthusiastic, knowledgeable, and community-focused

Brand Values

• •Passion for Discovery
• •Community Building
• •Expertise and Quality
• •Customer Support & Service
• •Adventure and Exploration

Best Practices

• •Embrace Enthusiasm: Always convey a genuine passion for metal detecting and the joy of discovery in all communications.
• •Be Knowledgeable but Accessible: Share expertise in a way that's understandable for beginners while still being informative for experienced detectorists. Avoid overly technical jargon where possible, or explain it clearly.
• •Foster Community: Actively encourage interaction, share user-generated content (with permission), and use inclusive language that makes everyone feel part of the "Lost Treasures" family.
• •Focus on the "Why": Beyond selling equipment, highlight the experiences, stories, and emotions connected to metal detecting – the thrill of the hunt, the connection to history, the joy of finding something valuable or sentimental.
• •Maintain an Adventurous Spirit: Use language and imagery that evokes a sense of exploration, adventure, and the possibility of uncovering something amazing.

Social Perception

reliable and specialist retailer

Copy Examples

• •Headline: Unearth Your Next Adventure! Body: Australia is rich with history, and it's waiting to be discovered. Grab your detector from Lost Treasures and start your own journey into the past. What wonders will you find? #LostTreasuresAU #MetalDetectingAustralia #FindYourFortune
• •Headline: More Than a Hobby, It's a Passion. Body: Join the Lost Treasures community! We're Australia's #1 source for metal detectors, advice, and a shared love for the thrill of the find. Share your discoveries with #LTFinds!
• •Headline: Got the Bug? We've Got the Gear. Body: From beginner-friendly detectors to pro-level equipment, Lost Treasures has everything you need to get started or upgrade your metal detecting setup. Expert advice, top brands, and free Aussie shipping!
• •Headline: That "Aha!" Moment. Guaranteed. Body: There's nothing like the thrill of a target signal turning into a piece of history or a long-lost valuable. Experience it for yourself. Lost Treasures: Your partner in discovery.
• •Headline: Don't Let It Stay Lost. Body: Rings, coins, relics... so many treasures are just waiting beneath the surface. With our range of detectors and your spirit of adventure, it's time to bring them to light. Visit Lost Treasures online or in-store.