Brand Tone

Aspirational & Glamorous, Empowering & Confident, Trendy & Fashion-Forward, Approachable & Affordable Luxury, Playful & Enthusiastic

Brand Values

• •Style & Individuality
• •Quality
• •Affordability & Value
• •Customer Confidence & Empowerment
• •Staying Ahead of Trends

Best Practices

• •Embrace "Affordable Glamour": Consistently balance aspirational and glamorous language ("shine," "sparkle," "celeb-style") with reassurance about value and accessibility ("affordable," "don't break the bank").
• •Focus on Empowerment and Confidence: Use language that makes the customer feel good about themselves. Connect the clothing to feelings of confidence, beauty, and being ready to "steal the spotlight."
• •Stay Trendy and Enthusiastic: Keep copy fresh, exciting, and reflective of current fashion and social media trends. Use emojis and an upbeat, slightly playful tone where appropriate, especially on social media.
• •Highlight Quality and Unique Details: Mention fabric quality, "Made in Italy" origins, unique design features, and how these contribute to a more premium feel, even at an affordable price point.
• •Incorporate a "Girl Next Door" Glam: While aspirational, maintain an approachable feel. Use language that feels like a fashionable friend giving great style advice, rather than being overly exclusive or unapproachable. Leverage celebrity and influencer mentions authentically.

Social Perception

Celebrity-Approved, Fashionable & On-Trend, Accessible Glamour, Supportive of Individuality & Empowerment, Community-Minded (Potentially)

Copy Examples

• •✨ Be the moment. Our new Verity Shimmer Dress just dropped, and it's pure main character energy. Turn heads and own the night – because you deserve to sparkle. Shop now, link in bio! #GirlInTheMirrorUK #NewCollection #GlamStyle #AffordableLuxury #ShineBright
• •Want that celeb-approved style without emptying your wallet? 😉 Girl In The Mirror brings you the latest designer-inspired looks, made with love and quality you can feel. Dress to impress & feel fabulous – you’ve got this! ✨ Shop our collections: [link] #DressLikeACeleb #UKFashion #ConfidentYou #StyleSteal
• •Your new everyday obsession has arrived! 💖 The Abby Ribbed Vest Top is the perfect blend of Italian chic and ultimate comfort. Soft, stretchy, and endlessly versatile – dress it up or down and always feel amazing. Elevate your basics game! Approx. sizes: S (UK 8), M (UK 10), L (UK 12). Made in Italy. #ItalianVibes #WardrobeStaple #EffortlessChic #GirlInTheMirror
• •🚨 OMG! Up to 50% Off Your Fave Glam Looks! 👑
• •From brunch to spotlight! ✨ Watch how we style our bestselling Lucia Satin Skirt for two totally different vibes. Which look is your fave? 👇 #StyleHack #OOTDInspo #GirlInTheMirror #UKStyle #VersatileFashion #FeelFabulous