Brand Tone

Authentic and Passionate, Heritage-Focused and Traditional, Quality-Conscious and Premium, Community-Oriented and Eco-Conscious, Approachable and Friendly

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Provenance & Authenticity
• •Community & Giving Back
• •Passion

Best Practices

• •Always Circle Back to Heritage: Whether it's the history of Scottish orchards or the family farm's legacy, weave this into your storytelling.
• •Highlight the "Pip for a Sip" Mission: Consistently reinforce the brand's commitment to replanting orchards in calls to action, product descriptions, and social media.
• •Emphasize Quality and Provenance: Talk about the Scottish apples, local ingredients (where applicable for fruit ciders), and the careful, award-winning crafting process.
• •Use Warm and Authentic Language: Write as if you're sharing your passion with a friend – knowledgeable but approachable. Avoid overly technical jargon unless explaining a specific quality aspect.
• •Visual Consistency: Ensure photography and videography reflect the natural, rustic, yet premium quality of the brand. Show the orchards, the apples, the cider-making process, and the beautiful Scottish landscape.

Social Perception

Positive Associations with Scottish Origin, Appreciation for Quality and Taste, Support for the "Replanting Orchards" Mission, Seen as a Premium Craft Product, Good Brand Story

Copy Examples

• •Headline: "Taste Scotland's Revival. Sip by Sip, We Replant Our Lost Orchards." Body: "Crafted with passion from Scottish apples, each bottle of Lost Orchards cider helps us bring back a cherished heritage. Discover the crisp, award-winning taste of tradition."
• •Social Media Post (Image: Lush orchard/Cider pouring): Caption: "It's more than just cider, it's a commitment. For every sip, we plant a pip, helping Scotland's lost orchards bloom again. 🌳🍎 What's your favourite Lost Orchards blend to enjoy with this mission? #LostOrchards #ScottishCider #SipAndSupport #HeritageHarvest"
• •Product Description Snippet (for Pure Apple Cider): "Experience the pure taste of Scotland. Our award-winning Pure Apple Cider is crafted from a blend of Katy and Red Windsor apples, pressed right here on our farm. Light, refreshing, and never rushed – it’s the authentic taste of our commitment to quality and heritage."
• •About Us Section Teaser: "Born from a passion for fruit growing and a vision to restore a forgotten legacy, Lost Orchards is more than a cidery. We're fourth-generation farmers dedicated to bringing back Scotland's orchards, one delicious, award-winning cider at a time. Join our journey."
• •Call to Action for Newsletter: "Stay Rooted with Lost Orchards. Sign up for exclusive updates, stories from the orchard, and be the first to know about our new cider releases. Plus, learn more about how your sips help us plant pips!"