Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Educational and Supportive, Community-Oriented, Playful and Humorous, Authentic and Transparent

Brand Values

• •Accessibility: At Lost in the Forrest, we believe that anyone can be (and everyone will be) a successful plant parent given the right tools.
• •Education and Empowerment: Providing knowledge and tools for plant care success.
• •Perseverance and Growth: Stemming from the founder's "perseverance project" and the idea that "mistakes help us learn and grow."
• •Community: Building a supportive environment for plant enthusiasts and fellow small businesses.
• •Passion for Plants: A clear love for unique, rare, and common plants is evident.
• •Joy and Well-being: The underlying message that plants make people happy and improve spaces.

Best Practices

• •Embrace the Founder's Voice: Continue to channel Forrest's background as an encouraging and supportive teacher. Use language that empowers and educates without being condescending.
• •Keep it Real and Relatable: Acknowledge that plant care can have its ups and downs. Use humor and share struggles (as well as successes) to connect with the audience authentically.
• •Prioritize Community: Actively invite interaction, ask questions, and feature customer experiences. Use inclusive language ("we," "us," "our community").
• •Be Passionately Playful: Let the genuine love for plants shine through. Don't be afraid to use enthusiastic language, puns (if appropriate for the platform), and a lighthearted approach, especially on platforms like TikTok.
• •Educate with Encouragement: Frame advice and tips as shared learning experiences. Reinforce the message that "mistakes are allowed" and are part of the growing process.

Social Perception

Customers and viewers seem to perceive Lost in the Forrest as a knowledgeable and passionate local plant shop, particularly for those seeking rare or unique varieties. The founder's background as a teacher and the brand's supportive approach are likely seen positively. Their active and engaging presence on TikTok, using humor and educational content, fosters a relatable and modern image. The transparency in addressing issues like theft, while potentially negative due to the event itself, can also be seen as a sign of a business that is protective of its community and values honesty. They are viewed as a go-to spot for plant lovers in their local area (Twin Cities, MN).

Copy Examples

• •Instagram Post (Showcasing a new rare plant): Say hello to the newest star of our urban jungle! ✨ This [Plant Name] is a bit of a diva, but totally worth the hype. We're obsessed with its [unique feature]. Think you're ready to give this beauty a loving home? We believe in you! Pop by the shop or slide into our DMs for care tips – remember, mistakes help us grow! 😉 #LostInTheForrest #RarePlants #PlantLove #GrowWithUs #MinneapolisPlants
• •TikTok Video Script (Humorous take on plant care): (Video shows someone comically struggling with a "demanding" plant, then cuts to a smiling staff member with the same plant thriving) Your plant giving you the silent treatment? Or maybe just a little *too* much drama? 🙄 We've all been there! At Lost in the Forrest, we're all about turning plant panic into plant pride. Swing by – we’ve got the easy-going green buddies and the tips to keep ‘em happy (and you sane!). #PlantParentStruggles #LostInTheForrestCo #ThrivingNotJustSurviving #PlantHumor #YouGotThis
• •Website Blog Post Teaser (About "unkillable" plants): Think you have a black thumb? Challenge accepted! Our founder, Forrest (a former teacher who believes everyone can learn!), is spilling the secrets on plants that practically thrive on neglect. Click here to discover 5 houseplants that will make you say, 'Hey, I *can* do this!' Because at Lost in the Forrest, we’re dedicated to helping you find your perfect, unkillable green match. #PlantSuccess #EasyPlantCare #LostInTheForrest #IndoorJungleJourney
• •Facebook Event Post (For a workshop): Get your hands dirty with us! 🌱 Our [Workshop Name] is happening on [Date] at [Time]! Whether you're a newbie or a seasoned plant pro looking to learn something new, this is for you. Our very own plant whisperer, [Instructor Name], will guide you through [brief description of workshop]. We believe learning is a journey, and we're excited to grow alongside you! Limited spots available – book yours via the link in bio! #LostInTheForrestEvents #PlantWorkshop #CommunityGrowth #LearnWithUs #StLouisPark
• •Email Newsletter Snippet (Highlighting a customer story): From 'Plant Killer' to 'Plant Queen' 👑 Meet Sarah, one of our amazing customers who thought she couldn't keep a succulent alive. With a little guidance from our 'Find Your Perfect Match' quiz and some encouraging words (remember, mistakes are our best teachers!), she's now the proud parent of a thriving [Plant Name]! Read her story on the blog and get inspired. We’re here to help you write your own plant success story! #CustomerSpotlight #PlantCommunity #LostInTheForrest #GrowConfident