Brand Tone

Curated, worldly, and expert-driven, evoking discovery of unique treasures in a modern bazaar. Grounded in quality and practicality, cosmopolitan, welcoming, and fashionably prepared for variable weather.

Brand Values

• •Quality and Expertise
• •Global Curation
• •Transeasonal Versatility
• •Accessible Luxury
• •Diverse Appeal

Best Practices

• •Lead with Expertise: Always highlight the owner's background in fabrics and the commitment to quality materials. This is a key differentiator.
• •Emphasize Curation and Scarcity: Use words like "curated," "hand-selected," "limited stock," and "unique finds" to reinforce the brand's boutique, bazaar-like appeal.
• •Connect to the Physical Location: Regularly mention the South Melbourne Market to ground the brand in its successful local roots and invite both online and in-person visits.
• •Tell the Story Behind the Products: Whether it's a perfume from Dubai or a jacket designed in-house, share its origin story to add value and character beyond the item itself.
• •Focus on Practicality and Versatility: Explicitly address the "four seasons in one day" concept. Frame the clothing as a stylish solution to the practical problem of unpredictable weather, making the brand name both clever and functional.

Social Perception

A well-loved local favorite and a destination for unique, quality finds within the South Melbourne Market; seen as an authentic 'hidden gem' thriving on reputation and word-of-mouth, with the owner as a knowledgeable curator.

Copy Examples

• •Global Finds for Melbourne's Seasons. From handcrafted leather shoes to Arabian perfumes and jackets designed for any forecast. Discover a collection curated for quality, comfort, and character.
• •Can't decide what to wear in this city's weather? We get it. Visit Lost in Seasons at the South Melbourne Market for transeasonal fashion that lasts. Quality fabrics and unique designs, curated for you. Stall 222, West Aisle.
• •More than a jacket, it's a piece of art. Designed by us and meticulously beaded, this jacket is a statement of worldly style. The quality is in the details a testament to our expertise in fabrics and our passion for unique design. A true collector's item.
• •Subject: New Scents from Dubai, Perfect for Melbourne's Moods. Preview Text: Plus, discover new arrivals from Rollie and Bueno designed to handle any season in style.
• •Lost in Seasons was born from a love of travel, quality materials, and Melbourne's beautiful unpredictability. Since 2017, our stall in the South Melbourne Market has been a curated space for those who seek fashion with a story. Guided by our expertise in fabrics, we bring you a collection of versatile apparel, cult Australian brands, and worldly perfumes designed to journey with you, rain or shine.