Brand Tone

Ethical & Conscious, Story-driven & Authentic, Warm & Approachable, Empowering & Positive, Artisanal & Earthy

Brand Values

• •Ethical Sourcing & Fair Trade
• •Sustainability & Environmental Responsibility
• •Artisan Empowerment
• •Transparency
• •Handmade & Uniqueness
• •Community & Connection
• •Slow Fashion & Conscious Consumerism

Best Practices

• •Ensure that the core principles of ethical sourcing, sustainability, and artisan empowerment are woven into the narrative, whether explicitly stated or subtly implied.
• •Focus on the "who, how, and why" behind each product. Highlight the artisans, their skills, the materials used, and the impact of each purchase. Authenticity is key.
• •Avoid overly corporate or transactional language. Instead, opt for words that inspire, connect, and make the customer feel part of a positive movement (e.g., "join us," "together," "celebrate," "empower").
• •Ensure the tone of the copy aligns with the visual branding (which is earthy, artisanal, and authentic). The words should feel like they belong with the images.
• •Develop a simple internal document outlining key brand messages, approved terminology (and terms to avoid), and examples of on-brand copy. This helps ensure consistency across all writers and platforms.

Social Perception

Lost in Samsara is generally perceived as a genuine and trustworthy ethical brand. Customers and observers appreciate their commitment to fair trade and sustainability. The products are seen as unique, beautiful, and carrying a meaningful story. The brand is associated with conscious living, mindfulness, and a desire to make a positive impact through purchases. They are viewed as a small business with a big heart, actively trying to make a difference.

Copy Examples

• •Adorn yourself with more than just beauty. Our 'Ayana' necklace, handcrafted by women artisans in Jaipur from recycled brass, tells a story of empowerment and sustainable artistry. Each intricate detail is a testament to their skill, carrying a whisper of tradition and a promise of a fairer future. Wear it as a symbol of conscious style.
• •Meet Priya, one of the incredible women whose hands bring our 'Sita' collection to life. With every stitch and bead, she's not just crafting a beautiful accessory; she's weaving a brighter future for her family and community in rural India. Choosing Lost in Samsara means choosing to support her journey and the timeless tradition of handmade. ✨ #EthicalFashion #ArtisanMade #EmpoweringWomen #FairTradeStory
• •This season, journey with us to the vibrant heart of Kenya. Our new 'Maasai Soul' collection is a celebration of traditional craftsmanship and resilient spirit, ethically sourced and lovingly handmade. Discover pieces that don't just accessorize your life, but enrich it with meaning and connection. Explore the story, embrace the impact.
• •We are Lost in Samsara, but we are found in purpose. We believe that beauty and ethics can, and should, coexist. Our journey is one of seeking out handcrafted treasures from around the globe, ensuring every piece empowers its maker and treads lightly on our planet. Join us in celebrating slow fashion and the stories that make us human.
• •Tired of fast fashion? Discover Lost in Samsara: Beautifully handcrafted jewelry, accessories, and homewares that make a difference. Ethically sourced, fairly traded, and sustainably made. Shop with intention. Support artisans. Wear your values. 👉 [Link to website]