Brand Tone

artistic, edgy, and community-centric

Brand Values

• •Creativity and Artistry
• •Individuality and Non-Conformity
• •Innovation
• •Community
• •Quality Craftsmanship

Best Practices

• •Embrace Evocative Language: Use powerful, descriptive, and slightly mysterious words. Phrases like 'forged in creativity,' 'unleash the demon,' and 'back from the shadows' align with the dark, artistic, and mythical themes of the brand.
• •Prioritize Artistry over 'Selling': Frame every product as a piece of art. Talk about the inspiration behind the design, the detail in the graphics, and the creativity involved. The product is a medium for the art, not just a t-shirt.
• •Cultivate an 'In-Group' Identity: Use language that speaks directly to your niche audience. Terms like 'Find your uniform among the lost' or using a hashtag like '#LostFam' creates a sense of an exclusive club and strengthens community bonds.
• •Keep it Concise and Confident: Especially on social media, the brand's tone is strong and direct. Avoid long, rambling descriptions. Short, impactful statements paired with compelling visuals are more effective and reflect the brand's edgy confidence.
• •Always Circle Back to Core Values: Ensure the copy consistently reflects the values of creativity, individuality, and innovation. Whether announcing a new product or engaging with the community, the message should reinforce that Lost Industries is more than just a clothing brand; it's a creative movement.

Social Perception

The brand is perceived as a niche streetwear label with a strong, defined aesthetic. Customers are drawn to the unique and detailed artwork, which is the primary selling point. The online community that follows the brand is engaged and appears loyal, often interacting enthusiastically with new product drops and designs. There's an appreciation for the brand's creator-driven approach. The term 'lost industries' itself can evoke themes of reviving forgotten crafts or ideas and giving a home to those who feel disconnected from mainstream trends. This aligns with the brand's aesthetic of blending traditional art forms (like Japanese folklore) with modern streetwear.

Copy Examples

• •Unleash the demon within. Our new 'Oni's Wrath' tee is forged from premium cotton and detailed artistry. Wear your rebellion. Limited drop now live. #LostIndustries #Streetwear #OniMask #Darkwear
• •Your canvas isn't always skin. At Lost Industries, we fuel our designs with creativity and innovation, creating apparel that speaks for you. Tired of the ordinary? Find your uniform among the lost. Shop the collection.
• •THE VEIL THINS. Our Autumn/Winter collection has materialized. Explore new designs inspired by forgotten folklore and fueled by relentless creativity. Discover the unknown.
• •You asked. We listened. The sold-out 'Reaper' hoodie is back from the shadows for a limited run. This is your final chance to claim it before it's gone for good. Secure yours now.
• •If you had to describe the Lost Industries vibe in three words, what would they be? We'll start: Art. Rebellion. Community. #LostFam #AlternativeFashion