Tono de Marca

friendly, empowering, and trendy

Valores de Marca

• •Individuality and Self-Expression
• •Inclusivity
• •Modernity and Trendiness
• •Customer Centricity
• •Community

Mejores Prácticas

• •Embrace "You" Language: Always speak directly to the customer. Use "you" and "your" to make the messaging personal and focused on her needs and style aspirations.
• •Lead with Empowerment: Frame product descriptions and social media posts around the concepts of confidence, uniqueness, and self-expression, not just the features of the clothing.
• •Maintain a Friendly & Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and a warm tone. Avoid overly corporate or technical jargon.
• •Highlight Inclusivity: Regularly and authentically feature and mention the curvy collection in general marketing, not just in targeted ads, to normalize and celebrate size diversity as a core brand value.
• •Tell a Story: Whether it's the story behind a collection, a "get the look" post, or a customer feature, use storytelling to build a deeper emotional connection with the audience beyond the transaction.

Percepción Social

The public perception of "Los Tereques de Maru" appears to be that of a chic and accessible online boutique for the modern woman. Customers likely view the brand as a go-to source for fashionable and unique clothing pieces. The brand's active and engaging social media presence fosters a positive and personal connection with its audience. The emphasis on inclusivity is likely a significant positive factor for many consumers. The brand is perceived as being run by a person ("About Me" section), which adds a layer of authenticity and relatability that larger, more corporate brands may lack.

Ejemplos de Copy

• •Your style evolution starts now. ✨ Don't just follow trends, set them. Our new collection is filled with unique pieces designed to make you stand out. Ready to create your next favorite look? Tap the link in bio to explore what's new. #LosTerequesDeMaru #CreateYourStyle #NewCollection
• •Style has no size. Celebrate your curves with confidence! Our Curvy Collection is designed to fit, flatter, and make you feel fabulous. From chic dresses to stunning sets, find the perfect outfit that expresses *you*. Shop now and embrace your unique beauty. #CurvyFashion #SizeInclusivity #TerequesStyle
• •Be Unforgettable. At Los Tereques de Maru, we don't sell clothes, we offer confidence. Each piece is chosen to help you build a wardrobe that is as unique as you are. Your style story is waiting to be written.
• •On-screen text: Main character energy activated. Caption: Feeling fierce in our 'Marie White Denim Set'. The perfect outfit for when you want to own the room. What's your go-to power outfit? #GRWM #OOTD #TerequesDeMaru #StyleInspo #UniqueStyle
• •Subject: A special treat, just for you. Body: Hey trendsetter! As part of our inner circle, you get first dibs on our latest obsession: The 'ZUGEY SET'. It's bold, it's chic, and it's got your name written all over it. Use your exclusive VIP code VIPSTYLE15 for 15% off your next purchase. Thank you for being part of our community!