Brand Tone

Nostalgic & Evocative, Creative & Artistic, Worldly & Experienced, Professional & Accomplished, Subtly Whimsical/Playful, Sophisticated

Brand Values

• •Artistic Originality: Creating unique digital collages.
• •Appreciation for History/Vintage Aesthetics: Drawing inspiration from vintage sources.
• •Quality and Craftsmanship: Implied by the professional background and the nature of digital collage.
• •Storytelling through Visuals: Collages that are an extension of his life experiences.
• •Inspiration from Exploration: The artist as a world traveler seeking inspiration.

Best Practices

• •Embrace Nostalgia: Consistently use language that evokes a sense of the past, memories, and timelessness (e.g., vintage, bygone era, classic, heritage, timeless).
• •Highlight Artistry & Process: Refer to the digital collage technique, the layers, and the creative process to emphasize the artistic skill and unique composition of the works. Mention Bob Rauschenberg to personalize the art.
• •Incorporate a Sense of Discovery/Journey: Use metaphors related to travel, exploration, and finding something special (e.g., uncover, explore, journey, treasure, found). This ties into the artist's bio and the Lost Dog name.
• •Maintain a Sophisticated yet Accessible Voice: While the art has a professional background, the language should be engaging and understandable, inviting people to appreciate the aesthetic and story without being overly academic. The touch of whimsy in the brand name can allow for slightly more playful or intriguing phrasing.
• •Develop a Brand Lexicon: Create a list of preferred (and to-avoid) words and phrases that align with the brand's tone (e.g., Preferred: evocative, textured, curated, story, wanderlust; Avoid: ordinary, mass-produced, simple, basic). Ensure this is used across all communications, whether on Great Big Canvas descriptions (if editable) or any future independent platforms.

Social Perception

The primary perception is filtered through Great Big Canvas, where Lost Dog is one of many artists. Customers likely perceive the art based on its individual aesthetic appeal (vintage, collage, specific themes within the artwork). The artist's bio aims to build a perception of an established and creative professional with a unique, travel-inspired perspective. The name Lost Dog might initially attract attention due to its common association with pets, but the art itself is not overtly animal-themed (based on the description of vintage-inspired digital collages). It’s more of a memorable, slightly quirky artist/brand name. Without dedicated social media or widespread independent reviews specifically for Bob Rauschenberg's Lost Dog collection, a detailed social perception is harder to gauge directly. It would largely depend on the visibility and marketing Great Big Canvas provides for this specific collection. The mention of local services like custom framing (if still active and widely known locally) would create a different, more service-oriented perception in that specific geographic area, focused on craftsmanship and customer service for art presentation.

Copy Examples

• •Headline: Uncover a Story in Every Layer. Body: The Lost Dog Collection by Bob Rauschenberg. Vintage-inspired digital collages that bring forgotten graphics and worldly travels into a vibrant new narrative. Explore art that’s as rich in history as it is in imagination. Call to Action: Discover Your Piece of the Past, Reimagined.
• •Headline: Art with a Passport and a Past. Body: Lost Dog creations are born from global adventures and a love for timeless design. Each piece by artist Bob Rauschenberg is a digital tapestry woven from vintage ephemera and photographic memories. Perfect for the discerning eye. Call to Action: Bring Home a World of Inspiration.
• •Headline: More Than Art. It's a Found Treasure. Body: Like discovering a cherished postcard from a bygone era, Lost Dog art blends the charm of vintage advertising with contemporary digital artistry. Let Bob Rauschenberg’s unique collages add a touch of sophisticated nostalgia to your space. Call to Action: Find Your 'Lost Dog' Masterpiece.
• •Headline: Inspired by Journeys. Crafted for Your Walls. Body: Bob Rauschenberg, the artist behind Lost Dog, transforms glimpses of history and travel into captivating digital collages. With work featured in leading publications, this is art that sparks conversation and evokes a sense of wonder. Call to Action: Explore the Collection.
• •Headline: Still Looking for Lost Dogs (and Inspiration). Body: The spirit of adventure and a keen eye for vintage beauty define the Lost Dog collection. Each digital collage by Bob Rauschenberg tells a unique story, layering fragments of the past into a compelling present. Call to Action: Adopt a Piece of Art Today.