Brand Tone

Helpful, Professional, and Creative

Brand Values

• •Quality and Craftsmanship
• •Customization and Personalization
• •Customer Collaboration and Service
• •Local Community Focus
• •Creativity and Individuality

Best Practices

• •Lead with the Benefit: Start with what the customer gains. Instead of "We sell custom signs," use "Elevate your brand with custom signs that get you noticed."
• •Emphasize 'Custom' and 'Personalized': These are core brand values. Use these words frequently to reinforce your key differentiator and attract customers seeking unique items.
• •Maintain a Helpful and Expert Tone: Frame your copy as helpful advice. Use blog posts and social media captions to share tips on design, materials, and marketing, establishing your authority.
• •Incorporate a Sense of Place: Continue to mention "Humboldt County" and the "Lost Coast" when appropriate, especially in content targeting the local community. It strengthens your brand identity and connection.
• •Use Action-Oriented Language: Encourage customer participation with phrases like "Let's collaborate," "Create your own," and "Bring your ideas to life." This makes the brand feel more engaging and approachable.

Social Perception

Very positive, reliable source for custom and high-quality products, perceived as experts in graphic design, and a community-focused entity for the Humboldt area.

Copy Examples

• •Your Humboldt business is unique. Your signs should be too. From bold banners to eye-catching vehicle decals, we'll help you create a look that's as vibrant as our community. Let's make your brand stand out. Get a free quote today!
• •Wear your story. 👕 Whether it's a team event, a family reunion, or just a design you love, we bring your ideas to life with high-quality custom apparel. Got a vision? Let's create it together! #LostCoastSwag #CustomTees #Humboldt
• •Welcome them home with style. Our custom aluminum address signs are more than just numbers; they're the first impression. Crafted for durability and designed for you, these signs are weather-resistant and made to last. Elevate your curb appeal instantly.
• •Ready for your next project? We loved helping you with your last order, and we're here to bring your next creative idea to life. Whether it's more swag for your business or a personalized gift for someone special, we're ready to get started. Let's create something new!
• •Leave a lasting impression. Your logo on the perfect swag can make all the difference. From mugs to magnets, explore our endless promotional product options and keep your brand top-of-mind. #BrandBuilding #PromoProducts #LostCoastSigns