Brand Tone

Aspirational & Evocative, Chic & Stylish, Relaxed & Confident, Vibrant & Playful, Empowering

Brand Values

• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Love of Travel & Discovery
• •Empowerment & Confidence
• •Comfort & Functionality
• •Timeless Design

Best Practices

• •Embrace Evocative Language: Use words that paint a picture and evoke feelings of travel, freedom, joy, and confidence. Think sensory details and aspirational phrasing.
• •Maintain a Balance of Chic and Relaxed: The copy should feel stylish and sophisticated, yet approachable and unpretentious, reflecting the comfortable elegance of the clothing.
• •Highlight Uniqueness and Craftsmanship: Subtly weave in mentions of unique designs, quality materials, and artisanal inspiration to reinforce brand values without sounding overly technical.
• •Stay Visually Connected: Ensure copy complements the brand's strong visual identity. Use descriptive language that aligns with the colors, textures, and settings showcased in imagery and videos.
• •Incorporate a Call to Adventure/Experience: Encourage the audience to envision themselves wearing Los Ojos on their travels, during leisure activities, or while confidently navigating their day. Frame products as companions for life's memorable moments.

Social Perception

Positive Customer Feedback, Engaged Social Media Audience, Association with Influencers, Strong Online Retail Presence

Copy Examples

• •Instagram Post (New Kimono Collection): Drift away on a summer breeze. Our new collection of artisanal kimonos has arrived, each piece a whisper of distant shores and sun-drenched afternoons. Wrap yourself in unique design and effortless elegance. ✨ #LosOjos #BeachAndBeyond #NewArrivals #Kimonos #TravelInspired
• •Product Description (Activewear Leggings): Move with freedom, flow with confidence. Our signature active leggings are crafted from a breathable, 4-way stretch fabric that sculpts and supports, whether you're mastering a new yoga pose or exploring city streets. Featuring convenient side pockets for your essentials, because style should always meet function. Your adventure starts here. #LosOjosActive #ComfortInMotion #WorkoutStyle
• •Website Banner (Seasonal Promotion): Chase the Sun with Los Ojos! ☀️ Discover vibrant resort wear and chic beach essentials designed to make you feel beautiful and confident on every escape. Shop the collection and find your endless summer.
• •TikTok Video Caption (Showcasing a Flowy Dress): Island dreaming in our latest flowy dress! 🌴 Perfect for sun, sea, and everything in between. Where would you wear yours? #LosOjos #SummerVibes #OOTD #TravelFashion #BeachDress
• •Email Newsletter Snippet (Brand Story Focused): At Los Ojos, every stitch tells a story of adventure. Inspired by the world's vibrant cultures and a passion for unique, quality craftsmanship, we create pieces that invite you to live boldly and beautifully. Discover the inspiration behind our latest collection.