Brand Tone

Authentic & Genuine, Warm & Inviting, Passionate & Expressive, Earthy & Natural, Joyful & Vibrant, Ethical & Conscious, Story-driven

Brand Values

• •Handmade Craftsmanship
• •Natural & Sustainable Materials
• •Ethical Sourcing & Fair Trade
• •Cultural Heritage
• •Vibrant Color & Unique Design
• •Community & Empowerment
• •Quality

Best Practices

• •Always Emphasize "Handmade" and "Artisan-Crafted": Continuously remind the audience of the human touch and skill involved in each piece. This reinforces authenticity and uniqueness.
• •Weave in the "Story" Element: Whether it's the origin of the materials (like tagua or clay), the cultural inspiration (Mayan heritage), or the artisan's journey, storytelling creates an emotional connection and highlights the brand's depth.
• •Use Vibrant, Sensory Language: Reflect the "colorful" aspect of the brand in word choices. Use descriptive adjectives that evoke the textures, colors, and beauty of the jewelry and its natural components.
• •Maintain a Warm, Positive, and slightly Passionate Voice: Communicate enthusiasm for the products, the artisans, and the brand's mission. Language should be inviting and make the customer feel good about their purchase.
• •Clearly Communicate Ethical Values: Subtly or directly incorporate messages about fair trade, sustainability, and community empowerment. This resonates with conscious consumers and reinforces the brand's integrity.

Social Perception

High-Quality & Beautiful Products, Unique & Authentic, Lightweight & Wearable, Excellent Customer Service, Ethical & Meaningful Purchases, Fast Shipping, Connection to Culture, Unique ceramic-beaded jewelry and wearable art handmade by Mayan artisans in Guatemala.

Copy Examples

• •Headline: "Adorn Yourself in Stories. Discover Handcrafted Guatemalan Treasures." Body: "Each piece from Los Colores de la Tierra is more than jewelry; it's a vibrant whisper of Mayan tradition, lovingly shaped by artisan hands. Wear a story as colourful as you are. 🌈"
• •Headline: "Ethically Sourced. Joyfully Worn." Body: "Feel the warmth of Guatemala with our stunning ceramic and tagua jewelry. Crafted with fair trade love and natural materials, every purchase empowers artisans and brightens your world. Shine responsibly."
• •Headline: "Unleash Your Inner Colors." Body: "Life’s too short for dull. Our handmade jewelry bursts with the vibrant hues of the earth, designed to celebrate your unique spirit. Find the piece that speaks to your soul."
• •Headline: "From the Earth, For Your Spirit." Body: "Experience the magic of natural tagua and handcrafted ceramics. Lightweight, sustainable, and rich in cultural heritage, Los Colores de la Tierra brings you jewelry that’s as kind to the planet as it is beautiful on you."
• •Headline: "Artisanal Hands, Timeless Beauty." Body: "Discover the meticulous craftsmanship behind every necklace and earring. Our Guatemalan artisan partners pour their passion and generations of skill into creating wearable art that you’ll cherish for years to come. Embrace the unique."