Brand Tone

Competitive & Energetic, Professional & Ambitious, Community-Focused, Fan-Oriented

Brand Values

• •Excellence & Winning
• •Teamwork
• •Growth of Pickleball
• •Community Engagement
• •Passion

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., "Energetic," "Confident," "Inclusive," "Ambitious," "Fun"). Provide "do's and don'ts" for language and style. For Mad Drops, "Do: Use active verbs, express confidence, highlight team wins. Don't: Be passive, sound arrogant, ignore the community."
• •Use "Mad Drops" Vernacular Consistently: Incorporate energetic and pickleball-related terms that align with the "Mad Drops" name (e.g., "Drop a like if you're ready!", "Get ready for some mad volleys!", "Join the drop!").
• •Emphasize Action and Victory: Use strong verbs and focus on the excitement of the game, the team's achievements, and their competitive spirit. Highlight wins and the drive to be the best.
• •Connect with the L.A. Community: Reference Los Angeles, its energy, and its diverse population to make the brand relatable to its home base. Frame the team as representing L.A. on a national stage.
• •Showcase Your Stars (Owners & Players) While Staying Inclusive: Leverage the appeal of high-profile owners and players, but always bring the message back to the team, the fans, and the growth of pickleball. Ensure the tone remains approachable and community-oriented.

Social Perception

Exciting & Successful, High-Profile & Star-Studded, Serious Contender, Community Builders

Copy Examples

• •L.A. Mad Drops: We Don't Just Play the Game. We DOMINATE It. Witness the electrifying energy of L.A.'s premier pickleball champions. Join the Mad Drops family and feel the thrill of every winning shot! #MadDrops #MLPickleball #LAChampions
• •More Than a Team. We're a Movement. The Los Angeles Mad Drops are bringing the heat to Major League Pickleball. Star-powered, community-driven, and hungry for victory. Are you with us? Gear up at maddropspc.com! #PickleballRevolution #LAMadDrops
• •From Hollywood to the Hardcourt: L.A.'s Mad Drops Are Here to Reign! Backed by legends, built for glory. The Mad Drops are taking over MLP. Catch the action, wear the colors, be part of the legacy. #MadDropsPickleball #ChampionshipCulture
• •Feel the MADNESS! The L.A. Mad Drops deliver pure, unadulterated pickleball excitement. Every serve, every volley, every victory – it's all for L.A. Get your official merch and show your pride! #LAAllDay #MadDrops energía
• •Join the Drop Zone: Where Pickleball Champions Are Made. The Los Angeles Mad Drops are redefining pickleball excellence. Follow our journey, support your team, and help us grow the game we love. Together, we are unstoppable. #GrowTheGame #MadDropsCommunity